Microsoft created the Anti-Virus market through their bad design choices, now they are putting forth an "optional" effort to help alleviate the problem. I'd personally rather see them solve the bigger underlying issue that brought us all of the malware and viruses in the first place, which would really put the AV companies out of business. Would they cry foul then too?

Star Wars quotes?

I think a simple:

"Hi!" *genuine smile*

Would land most any geek... Star Wars quotes would be a bonus.

10.04 is supposed to be a LTS release, and they are nearing their deadline. Roll back to the "stable" version of X, and push these patches forward to 10.10. Anyone who cares about having the latest and greatest will roll along with the 6 month release cycle.