I'm a woman. I've also got a grandmother, a great grandmother and several other women in my family that have had tumors (both benign and malignant) in their breasts.

I also agree with the grandparent. This breast cancer awareness bullshit is just that; bullshit. It's pretty much been reduced to the level of a cheap marketing gimmick and a way to boost PR within and without certain businesses. It's disgusting.

That said, it's your body; whether you're male or female, it's your job and your responsibility to take care of it. If you honestly need reminders like these to use common sense and get annual checkups for whichever diseases you are at risk for, then you probably deserve whatever you get.