normal corporate communication about a good event
In other words it doesn't belong in a scientific journal. The paper cited unpublished research that isn't available to the public. That means it's claims can't be verified which means it's a bullshit paper.
"I'm the best person to have ever lived and everything I say is true. I'm citing 25 studies which shows that I'm right and that anyone who says I'm wrong is wrong themselves. I'm giving you the citations, but I won't let you read their papers." That's what they did. Complete bullshit. That type of fraud and false advertising should be criminal, doubly so when it's done to cover up harm you're knowingly causing others for your own personal profit. We used to execute mass poisoners.
Vrij, A. (2008). Detecting Lies and Deceit: Pitfalls and Opportunities. Wiley.
DePaulo, B. M., & Kashy, D. A. (1998). Everyday lies in close and casual relationships. Journal of Personality and Social Psychology, 74(1), 63–79.
Ekman, P., & O'Sullivan, M. (1991). Who can catch a liar? American Psychologist, 46(9), 913–920.
Spence, S. H., & O'Sullivan, M. (1990). Detecting deception: The influence of motivational and emotional factors. Australian Journal of Psychology, 42(2), 147–161.
Bond, C. F., & DePaulo, B. M. (2006). Accuracy of deception judgments. Personality and Social Psychology Review, 10(3), 214–234.
Vrij, A., et al. (2010). Detecting deception using nonverbal behavior: A review. Psychology, Crime & Law, 16(4), 377–386.
For the rest, see: https://ancillary-proxy.atarimworker.io?url=https%3A%2F%2Ftalkai.info%2Fchat%2F