He's quoting Feynman:
"There are 10^11 stars in the galaxy. That used to be a huge number. But it's only a hundred billion. It's less than the national deficit! We used to call them astronomical numbers. Now we should call them economical numbers." -- Richard Feynman
Also: Economical Number
A number n is called an economical number if the number of digits in the prime factorization of n (including powers) uses fewer digits than the number of digits in n. The first few economical numbers are 125, 128, 243, 256, 343, 512, 625, 729,
... (Sloane's A046759). Pinch shows that, under a plausible hypothesis related to the twin prime conjecture, there are arbitrarily long sequences of consecutive economical numbers, and exhibits such a sequence of length nine starting at 1034429177995381247.
http://mathworld.wolfram.com/EconomicalNumber.html