Comment Poor choice. (Score 4, Informative) 44
“Many users continue to refer to X as ‘Twitter’ and posts on X as ‘tweets,’ which demonstrates continued association and strengthens the case for residual goodwill,” [Alexandra Roberts, a professor of law and media at Northeastern University School of Law] says. She points to a 2020 case where a party attempted to register “Aunt Jemima” for breakfast foods, but was rejected “based on a likelihood of confusion” with Quaker Oats’ Aunt Jemima marks, even though the company had announced earlier that year that it was discontinuing the name and logo.
Beyond this, X has the resources to keep Operation Bluebird in court longer than Operation Bluebird can afford legal representation.