Comment Re:How Stupid (Score 1) 181
rather than modify it to be more of a product that customers actually want.
Customers of full size half-ton trucks actually want a gas powered truck. A few would also go for a hybrid if the mileage benefits made sense. Discontinuing the Ford Lightning electric truck is the car companies reacting to what their customers want.
The US won't be going full electric by 2030... or by 2040 for that matter. Because normal people don't care about global warming when it comes to paying more out their own wallet. Even the emissions cheating scandals got a collective shrug from the customers. They literally don't care.
And to go a step further, enthusiast truck customers would happily rip the emissions equipment off their diesel trucks if armed government agents didn't show up at their door.
The Tesla Cybertruck is the only electric truck that sells in America. In the southwest US, you'll never see a Ford, Chevy or Dodge electric on the road. It's probably the same for other parts of the country too.