Did you actually read about the components that comprise the RHEL AI system? It isn't just marketing. RHEL AI announcement is made up of:
* bootc -- bootable containers. A way to build ami, qcow2, vmdk, etc images in the same way one builds container images.
* Granite LLM -- Apache 2 licensed LLM.
* InstructLab -- tooling for using, managing, and training the LLM
Podman Desktop has a plugin called AI Lab that makes it easy for people to startup AI endpoints. In some ways it is similar to LM Studio, but container based.
Openshift AI is a system for Openshift (K8s) that supports building AI pipelines.