There's all this hand-wringing over the collection and sale of personal data, but I really have to wonder if there's any point to it. I couldn't tell you the last time advertising affected my decision to purchase (or not) any particular product or service. It doesn't matter how many ads Levi's throws on my browser when I already know I'll be picking up my next pair of jeans at Costco, nor Sony when I'm not even interested in a gaming console, nor anybody else. Google reads my email and knows I'm registered for a coaching clinic? More power to them... good luck getting me to register for that second clinic six months from now halfway across the country, 'cause no matter how many times they shill it, my budget's not going to allow it. My purchasing either goes through a programmatic decision tree (i want a compact car with minimum t mpg and features r, s, and x... these are the models which satisfy, go test drive), or are literally "I have the munchies for chocolate crunchies, and Butterfinger has never failed me."
What I'm far more annoyed about is how many times I've had to cancel credit cards because of PoS exploits or frozen my credit reports because my SSN was breached, and the companies involved suffered zero repercussions for it.