But owing to a point above, the LED Sticky thing doesn't have to BE a bomb. It could just house a transmitter. It is the carrot, and the bomb is in a trashcan on the other side of the street. Having made remote control devices for cars in the past, this is not at all unreasonable, especially if the only thing it needs to do is trigger a switch.

Did they go over the line? Absolutely, but had they not, it might have given others ideas of a weakness.

That said, I can't think of anyone who would have though of advertising a bomb before this (Excepting, of course, Gigli), but there's always a first time... :-D