Not fucking up the planet is sadly underrated. ask any accountant from an IT company and Not Fucking Up The Planet is just a a trendy thing.
I actualy spoke to our Director of Finance and he sees things in Short Term Gains and not in long term speices survival. i.e. unless someone makes it profitable for the company's investors, reducing energy consumption is not going to happen.

Communism was brought down by its inhability to tell the truth about the Economy, Capitalism may be brought down by its inhability to divulge the truth about the ecology.