The difference in how customers are being treated could be due to the severity of the issue, though. Samsung has never been highly rated in terms of customer service, but having phone batteries catch fire/explode on people requires a company to step up if they want any chance at salvaging their reputation.

VR still seems like a gimmick to me. Like waggle controls and the Kinect before it, people will inevitably prefer sit-down gaming in the long run, and I'm pretty sure VR will revert to merely simulating a 50"+ screen by strapping it to your face.

Everybody's favorite type of argument: semantics

To be fair to Apple, they've yet to have a phone routinely catch fire and/or explode on people. Compare to Samsung, who initially tried to ignore the fact that replacement phones from their recall were also exploding, and one of their employees accidentally sent an internal SMS to a person who was calling support to report his phone exploding with the following text:

"Just now got this. I can try and slow him down if we think it will matter, or we just let him do what he keeps threatening to do and see if he does it."

Comparing the response of a company's phone bending versus another company's phones exploding is reaching.