Before flash was even practical, computers kept BIOS on true ROM and used a small persistent storage commonly called CMOS for configuration. It could be a pain because the button battery that maintained it could die.
These days, you could use a small flash for configuration and a larger one with write disabled in hardware for the boot code.
On the other hand, by far the greatest threat to your laptop is someone wanting to steal it outright and sell it off. They're not going to bother with anything on it, just blow it away with a bootleg copy of Windows and call it a day.
The people looking to profit from information on your laptop will do it from half a world away while you are using it.
This can be used to regain access to laptop you won that has been hijacked by DRM you don't want. Since it requires physical possession of the laptop, it doesn't pose much risk to the end user.
I just disable secure boot. If the device leaves my control long enough for someone to do something with it, it has to be treated as potentially compromised with or without secure boot. Why create an additional recovery roadblock for myself? Security is a funny thing if you think about it carefully enough.
Always lock your car so when someone steals your $5 flashlight they also break your $500 window. Always install security lights so criminals can see what they're doing when they break in.
So the faster we help them develop, the slower the world population climbs.
Let's face it, many evangelical Christians have voted for an administration that would instantly deport Jesus to El Salvador if he appeared today.
The upshot of my comment is that OEMs do have an easy option to not chain their devices to their cloud. They WANT to chain the devices, but then don't want to maintain the server and cry about the cost of their own self-imposed obligation as an excuse to brick features.
It's a scam.
ESP32 isn't all that new, and has never been expensive. Most of the OEMs doing rug pulls these days had the option easily available at design time.
You can put a web server on an inexpensive ESP32 these days. That server can be a lot simpler than the one in the cloud since instead of having to maintain many accounts, it only needs to handle 1.
Serving coffee on aircraft causes turbulence.