About 20 years ago or so, Marvel comics killed off fellow commissioned officer Captain Mar-Vell, and made a big noise about how he was actually dead and wouldn't be coming back.

It's interesting to me that they kill off a big character like Captain America while simultaneously bringing Captain Marvel back to life (though still riddled with the cancer that will eventually kill him again), the very character they claimed would always be dead.

At this point, Marvel's comics are subsidized by Hollywood, existing as a kind of incubation chamber for the next Summer movie. They need to breathe some life into the old characters, and the easiest way to do that and to grab headlines is to kill off a major icon.

I think it's a great idea.