Comment Re:User tracking killed the newspaper (Score 2) 81
It's common wisdom that the data gathered through user tracking is valuable, but I'm not convinced it's true. Most of the numbers compare prices from the same ad network, for example they compare what you get for tracked Facebook ads vs untracked Facebook ads. But Facebook has an incentive to push tracking because that's how they differentiate themselves from other ad networks, so it makes sense they would underpay for untracked ads. The reason I believe that is because there's a massive market that is now killing online news sites and is actively moving away from tracking ads: video. There's no ethical reason to do so, Youtube is owned by Google so users are getting tracked anyway, the only reason vloggers are moving to sponsorships instead of Google ads is because it makes more money.