Comment Re:I am SHOCKED! (Score 2) 106
There were other issues beyond the weight. The cost, for one thing. The sub-par head attachment setup. The lack of cross-platform software.
They could have improved both the cost and weight by using lighter materials like injection-molded plastic instead of milled aluminum and not including useless features like the outward-facing creepy-eye-display. They could have improved the perceived weight by using a better mounting mechanism (like a halo style).
It's like Apple just ignored the past decade of learnings from the VR industry. In terms of the importance of weight and comfort, if nothing else. And they should have realized that they needed to sell the thing at cost or even at a lost to build a customer base and start leveraging economies of scale and app store revenue to drive a profit. It had a $1,500 BOM and they sold it for $3,500. They wanted to make a profit on the thing and recoup their R&D costs, but instead they sold so few of them that the whole project lost tons of money.
It costs 7x more than the market leader, and it wasn't a 7x better product. They could have gotten away with charging a significant premium over the competition, but they were never going to succeed at a 700% premium.