Looking to boost the Web, Sun is working on a royalty-free and open video codec and media system, company officials said Thursday afternoon.

"The main benefit is that you don't have that now and there are markets, key markets like the Web, that are in need for the Web 2.0 experience a foundation of royalty-free for the media element," for audio and video, said Rob Glidden, global alliance manager for TV & Media at Sun.

Detailed at the Sun Labs Open House event in Menlo Park, Calif., the project is called Open Media Stack or the Open Media System. It was derived out of Sun's Open Media Commons initiative for development of royalty-free and open solutions for digital content.