We've heard much talk about the 24-hour news cycle, pretty much ever since the first Persian Gulf war, nearly thirty years. Back then folks used to laugh at the idea of posting newsworthy things to list servers, it being a fact Known By Everyone that the radio and television media would always have the latest news.
But now social media has gotten so far inside that 24-hour news cycle, should we be surprised attention to individual stories decays so quickly? In this regime of information overload, each story behaves more like a few molecules of air colliding than a whole thunderstorm, so much so that all the contradictory stories begin to cancel out, on average, and what we are left with is the much more slowly changing reality of the physical world. In other words, all these micro-trends become a gas—a chaos, as the word 'gas' derives from.
Trying to discern anything useful about the world from obsessing over these micro-trends is akin to Maxwell's Demon attempting to sort the fast from the slow molecules in an attempt to violate the Second Law of Thermodynamics.
Perhaps we might eventually come up with an Ideal News Law analogous to the Ideal Gas Law, though I have no clue what the analogous properties of temperature, volume, and pressure would be for news dynamics. Naturally, this all about hot air.