And please tell me how Apple does not allow AT&T to bake in their crapware yet sold 22 million phones this past week. Yeah they flopped so bad by not allowing the carriers to add in crapware. Oh wait, they are one of the worlds most popular phones.
AT&T (Cingular then) originally did so as a competitive move against Verizon. Those terms came with an exclusive, which they were not willing to sacrifice. If you'll recall, VZW was given the offer first, and refused it, valuing their crapware (etc) more than the iPhone exclusive.
Regardless, Google has been attaching more strings to their apps. As I understand it, there MUST be an option to disable/hide all of that crapware. While a phone could be released as an AOSP phone, it would not have (and could not install from a legitimate source) things like GMail, YouTube, Google Maps, and the Play Store. Amazon's trying this, but not having much success.