There's a good recent article from games industry biz on the subject. Trying to muddy the waters by claiming game dev had always been using AI is a straw man argument. Nobody cares if enemies have ai logic. Or if you used word prediction auto complete. Or use upscaler for a texture. Player specifically care about what we now call slop. Generated video segments, graphical assets, music, voices. Nobody wants to read walls of text nobody gave a shit to write. And when any such assets end up on the final product, we want to know and make a call on a case by case basis. There are good reasons to have placeholder assets, but they need to be tracked and replaced. See Anno Pax Romana dumpster fire for example.