Ya know it's the weirdest thing. I work for a third-party cell phone kiosk that sells for 3 different carriers, two of which have the new Blackberry phones. Two weeks ago Blackberry brought us all out to a local pub/arcade place for some food and games and to give us a presentation on how to sell the Z10 and the Q10. I feel that I learned a lot, and I feel much more equipped to sell the phones properly now, despite the knowledge that they are essentially lobbying us to try to get us to recommend them more than normal. Really though, the Z10 and Q10 are actually a lot better than I originally gave them credit for, and I could actually now see myself using it (although somewhat begrudgingly, as I still consider it a downgrade from my S3).
But that training was 2 weeks ago. Not 6 months ago when the phones launched. Hell, on one carrier we've already designated it the status of "sell it until we run out, but we're not getting any more in." The phrase "too little, too late" comes to mind often, regarding both the phones themselves and the training.
Blackberry just leaves too sour a taste in too many people's mouths, people who really wanted to be loyal BB users but kept getting burned over and over again with crappy products. They've finally made a decent smartphone, but they don't have enough fanboys left to support it.