Comment Just like Satellite radio... (Score 2) 437
This really isn't any different from the common practice of including satellite radio, usually bundled with other car options, and charging a monthly fee to keep it enabled.
It also makes sense in cases where the vast majority of consumers would opt to include a feature and it's cheaper to include it on all cars than manufacture different parts and add options to your assembly line just for a couple cars. Case in point: Tesla included 60KWh batteries on its 40KWh models and software limited them to 40KWh. (reference: http://www.dailytech.com/Tesla...). At a later time, consumers can pay to unlock the extra capacity.
It actually could be useful to enable features at a later time - you might move to a cold state and really wish your car had heated seats. If it really does increase costs so much, there will certainly be some car manufacturers who opt to save costs and we can buy from them instead.