While I'm sure that it will get their games out to other sources, is it really going to expand their business all that much? Most independent games that turn out to be well made and moderately successful get coverage in the mainstream gaming media. Those games that are poorly made and don't have much buzz behind them might not get noticed, but it's quite possible that they don't warrent getting noticed. Look at games like Alien Hominid, it was a small flash game that caught on with people, it started to get coverage in main stream gaming press and eventually it was picked up and made into a console game. Additionally, what about the games from the big guys that get great acclaim and are amazing games, but get overlooked by the gaming public? There are lots of great games that aren't epic like Halo or Madden, so they get little or no press, but the small amount of press they do get is largely positive. Independent games just like independent movies have their niche in the grand scheme of gaming, but I don't think that this magazine is going to be seen by those unless they are seeking it out, and chances are those are already the people playing the games.