Comment Re:Downward Spiral (Score 2, Informative) 227
In Australia I can tell you for a fact that the initial pay tv (Australia’s version of cable) were all 100% ad free for all included channels. I should know I was one of the first subscribers tin my area.
No pre rolls. No promoting their next big series. Just what was up next and the upcoming schedule of shows. Then it became pre roll ads before the next show. Then came the special premium channels which had HBO etc and the latest movies (leaving the regular packages with material older than 5 years) and couldn’t be included as part of a bundle but were always an add on to your base package. Then came ad supported pay tv but you could now get ad free premium bundles. Then the preroll ads came to the premium channels. Finally they are now ad supported premium channels just with ‘fewer ads’ which can mean anything the companies like as there was a court case over the meaning of ‘fewer ads’ and the consumer lost.