This is called consumer driven health care....basically they entice you into doing preventative healthcare (physicals, health surveys, etc) in exchange for putting "healthcare dollars" in to your fund. This helps with offsetting the deductibles. Which are HUGE by the way, my family plan is 2k a year. It's all very web focused and they strongly recommend you managing your healthcare through the web. In fact one of the incentives that nets you $50 in your fund is simply registering on the provider site.

I think it's good to try and help people be healthy but these plans can be bad. If you are normally healthy but need a normal procedure, say an appendectomy...you will pay out the nose.
It's supposedly much much cheaper for corporations so you can see why they like them. I miss my HMO....

Dobo