Frankly the "cult of free" generation is coming to an end. We've had it easy for quite a while - free software(free like mp3's and Public radio - not like free beer) free movies - free everything. It's can't last forever, at some point in a capitalist society people need to make a profit.

In fact I've ditched the free paradigm and started buying stocks in the companies who actually charge for stuff - when the gravy train leaves the station I don't plan on being left behind.