why pay to go to a Lord of the Rings movie when you can be the Lord of the Rings in an on-line world?

Because humans have always liked being told stories. Spending day after day spearing bison on the plains doesn't mean we didn't like sitting to watch somebody draw pictures of it in the cave. Spending the afternoon playing make-believe with the other neighborhood kids doesn't mean we don't like sitting as Grandpa tells a ghost tale around the campfire. My girlfriend likes filling our lives with all sorts of over-the-top drama, but that doesn't mean she doesn't want to sit and watch "The Notebook" for the thousandth time.