Thanks for the link. You are exactly correct. As usual the media butchered it (in this case Bloomberg) -- the press release makes perfect sense.
In a typical data centre the cooling cycle is: Chillers on the roof, which either use water or air-based chilling, cool a loop of water that runs to your server rooms. These rooms have devices called CRAHs (Computer Room Air Handlers) or FWUs (Fan Wall Units) that use the chilled water to blow cold air through the room. That air gets heated up by the equipment, it rises to the ceiling and is then sucked back out and into the chilled water loop, heating it up. That is then cooled back down by the chillers on the roof again. It's amazing that we can get a PUE of 1.25 to 1.4 out of such a system but it works pretty well.
AI is driving much higher densities in the racks. A typical air-cooled rack is something like 8-12kW full of servers but can get as high as 20 or 30kW. To cool a rack that is pushing 80kW+ you need to use liquid cooling. Lots of techniques have been tried but the one the industry is settling on is direct-to-chip which uses a device called a CDU (Coolant Distribution Unit) to take the chilled water from the pipes that run to the CRAHs, and loop that out in smaller lines to the racks where it is distributed directly to cold plates on the CPUs and GPUs. This is almost exactly like what you would find on a higher-end gaming system.
The wonderful thing about direct-to-chip cooling is that it is much more efficient than air cooling so your PUE goes down. The more your PUE goes down the more energy you can use to power servers and the less you need to use to cool equipment. With direct-to-chip efficiencies in cooling you can also have a higher chilled water loop temperature (because more cooling is getting directly to the equipment).
So what Microsoft is saying in a nutshell is: "Hey, we're using less water because we're building more data centers with air chillers than evaporative water chillers, but because we're also deploying more direct-to-chip installations in those DCs, it's not increasing our power consumption too much".
One last thought: You still have to have CRAHs or FWUs in a data hall because ancillary equipment still has to be cooled down, and humans have to work in them. So unfortunately we can't get rid of the necessity to cool down the air.