Web sites are still in no way "if you built it they will come" kind of media. Because I write something about a subject doesn't mean it's journalism. I would argue that almost anything we write is only news if it's noticed, promoted or a part of a subject non-random sweep such as an agent looking for specific things. Journalism is rarely biased, rarely unpromoted without an agenda behind it and rarely noticed without a subject's interest.
What is your opinion on blogs and this so-called Journalistic independence?