its all marketing. In the early 2000's, Crystal Reports packaging for some version said it had "Smart Engine Technology" with a cool AI graphic. I remember thinking. oooh cool AI. I was on the Crystal Info team. I went to talk to Tony who was managing Crystal Reports at the time. I asked him about the cool "Smart Engine Technology". He rolled his eyes and said that for the previous version they were rushed so they could only write one driver using ODBC for all the DB's and it was a piece of shit and very slow. For the current version they wrote native drivers for all the DB's since they had time. That was what marketing called "Smart Engine Technology". That is how I learned the difference between marketing and technology.