MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.
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Switcher Studio allows you to capture video from multiple angles and edit it in real-time. This will allow you to connect with your community in a more engaging way. You can stream it live or save it for later. Your audience will be attracted to you with relevant content. Make it look great. There's no need to purchase, lug or learn largeequipment. Switcher is compatible with iPads and iPhones. Switcher is so intuitive that anyone can create amazing video with it. You don't need to hire outside videographers or producers. It takes an hour to edit every minute of edited video. Every minute of live-editing takes, well, one second. You can share every moment, live or recorded, external or internal, with video -- no matter what it holds.
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Firework
Want to engage your customers better? At Firework, we're dedicated to helping you do just that. Our state-of-the-art video commerce solution is designed to help brands, retailers, and publishers create interactive and engaging experiences on their digital storefronts.
With Firework, you'll be able to showcase your products in a compelling way that drives sales and fosters deep emotional connections with your customers. Our powerful livestream and shoppable video technologies enable you to create a seamless shopping experience that's both fun and informative, making it easy for your customers to discover and purchase your products.
But the benefits of Firework don't stop there. Our platform also provides critical insights into customer behavior and preferences, helping you optimize your marketing strategies and drive even greater success. Plus, our user-friendly interface and seamless integration with your existing tech stack make it easy to get started, no matter what level of tech expertise you have.
At Firework, we're passionate about helping you engage your customers in a way that drives real results for your business. We are powering over 1000 brands like Walmart, Samsung, L'Oréal, Guess, Vogue etc. Request a demo today
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HERO
Infuse your online store with the personalized experience of in-person shopping by enabling your staff, experts, or influencers to engage directly with online customers. By using Hero, you can significantly increase your conversion rates, with one in four customers likely to make a purchase and potentially spend up to 70% more. Customers enjoy interactive experiences like watching, chatting, and video calling, and now they can shop with you in the same engaging manner. Elevate your product presentation by incorporating authentic, live video shopping, allowing shoppers to receive personalized advice through chat or video calls. By fostering continuous communication via text, email, and WhatsApp, you can encourage customers to return well after their initial visit. Initiate with an easy setup process, quick onboarding, and comprehensive training to ensure your success. Our dedicated customer success team is committed to facilitating a seamless launch and optimizing your store's performance. Hero is proudly utilized across the globe, serving brands in over 31 markets and supporting 14 different languages, making it a versatile tool for diverse businesses. With Hero, you can create a shopping environment that feels personal and inviting, ultimately enhancing customer loyalty and satisfaction.
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