Alternatives to OnAudience

Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.

Brandwatch is a leading Social Media Management and Consumer Intelligence solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Brandwatch offers one of the most unified social media management platforms around. You can discover, attract and engage with customers, and connect social data to what you already know, across departments and channels. You will love the easy-to-use interface, backed by our dedication to stellar support. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Gain immediate access to a vast and expanding reservoir of consumer insights. With continuous audience research involving more than 24 million panelists across 55 different markets, we refer to this as living data. This dynamic, interconnected intelligence consistently adapts and grows. Uncover the thoughts, emotions, actions, and purchasing behaviors of your audience from yesterday, five years ago, and today. Obtain actionable insights from your audience through a range of resources, from syndicated data and comprehensive custom research to quick surveys and polls. Arm yourself with the essential knowledge needed to create more effective campaigns. With a global network of over 24 million registered panelists, YouGov enables you to construct the most detailed understanding of your customers' intricate lives. Our innovative solutions empower some of the world’s most esteemed brands, media companies, and agencies to better investigate, strategize, implement, and monitor their marketing endeavors. Moreover, YouGov is dedicated to continuously being the largest, most representative, and most interconnected proprietary panel available in the market, ensuring that our clients always have the edge in understanding consumer behavior.

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

With the dJAX DMP Manager, marketers, publishers, and agencies can prioritize enhancing customer experiences across various platforms while transforming user data into significant business insights that drive improved ROI. Our DMP Manager provides flexible solutions that assist organizations in the AdTech sector with their data-driven marketing and advertising efforts. Additionally, it gives the MarTech industry a competitive advantage in achieving personalized marketing goals effectively. The dJAX DMP Manager platform simplifies the management of all customer data, allowing users to create tailored segments for their future campaigns. You can categorize your customers based on specific products, demographics, or attributes, enabling the delivery of customized advertisements. The platform also features customer data warehouses designed to efficiently gather information and reveal insights into visitors’ preferences, buying intentions, and demographics, ultimately enhancing marketing strategies. By leveraging these insights, businesses can create more targeted campaigns that resonate with their audience.

Regain authority over your digital advertising efforts by implementing programmatic ad campaigns of any size using our comprehensive digital advertising platform. Identify the most effective targeting strategy tailored to your campaign objectives. Experience straightforward campaign setup alongside personalized assistance. Effortlessly oversee and refine numerous advertisers and programmatic ad initiatives, regardless of your specific goals. With our user-friendly and feature-rich software coupled with customer onboarding, you can efficiently plan and implement your campaigns. Initiate precisely-targeted campaigns utilizing custom audiences derived from both first and third-party data. Additionally, you have the ability to focus on specific geographic areas or tailor your approach based on website content and category classifications. Our platform provides innovative tools to deftly merge first and third-party data, resulting in custom audiences composed of your most valuable users, ensuring the best possible results. You can streamline your advertising process and significantly boost your campaign effectiveness with our advanced solutions.

The Piano platform is made up of four interconnected products. Analytics Piano Analytics serves as a powerful data gathering and analytical suite. While it faces competition from various comprehensive marketing and behavioral analytics solutions, it stands out in environments where compliance is critical, showcasing a range of distinctive features and unique datasets. Activation Piano Activation features Composer, renowned as the most widely used experience rules engine globally, alongside VX, our platform dedicated to subscription commerce. Audience Our real-time customer data management system (CDP/DMP) facilitates advanced segmentation of both known and anonymous users, allowing for the seamless export of customer segments to both Piano's applications and external systems. Amplifier Our collection of audience engagement tools encompasses management for both organic and paid social media campaigns, in addition to newsletters and push notifications. This suite is specifically crafted to promote content that effectively drives traffic towards owned and operated digital properties, ensuring that user engagement remains high. Overall, the integration of these four products enables a comprehensive approach to data and audience management.

Reach your most valuable customers and potential clients efficiently with Mobilewalla's tailored audience segments. By leveraging thousands of consumer data points, we create campaign-specific, syndicated, or customized audiences, ensuring that the right message reaches the right consumer at the ideal moment. Our audience segments can be utilized across various digital and social media platforms, including Facebook, Twitter, and Instagram. The extensive data provided by Mobilewalla enables us to construct detailed profiles for each device ID. We employ predictive modeling techniques to analyze behavioral patterns and categorize devices into distinct segments. Insights from app usage reveal crucial consumer behavior narratives, while demographic data adds further context. To enhance reliability, Mobilewalla cross-verifies its age and gender segments with Nielsen DAR and US Census information. Moreover, GPS location data sourced from billions of daily signals ensures both scalability and precision in targeting strategies. This comprehensive approach allows businesses to connect more effectively with their audiences, ultimately driving better results.

A Data Management Platform, commonly referred to as a DMP, serves as a centralized solution for the real-time analysis and utilization of extensive prospect and customer data. Our DMP operates as a Software as a Service (SaaS) model hosted on remote servers, making it a cost-effective choice to effectively manage all interactions with potential and existing customers engaging with your brand. Implementing a DMP allows you to pursue multiple objectives simultaneously, such as enhancing client insights, personalizing the journey of website visitors, and optimizing targeting and campaign effectiveness to boost your overall return on investment. With a well-defined data dictionary, our platform facilitates data extraction from your Customer Relationship Management (CRM) system and various other sources, enabling the creation of detailed profiles, segments, and combinations to deepen your understanding of both prospects and customers. Squadata's Data Management Platform empowers you to deliver timely and relevant messages to your identified groups, enhancing engagement and effectiveness. Specific use cases include strategies to combat contract cancellations and minimize shopping cart abandonment, showcasing the versatility and practical benefits of our DMP solution. This comprehensive approach not only improves customer interactions but also drives significant value for your business.

The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.

Inuvo's IntentKey is a cutting-edge AI-powered platform aimed at transforming audience modeling and targeting within the realm of digital advertising. Utilizing a unique large-language model that has been trained on over 110 billion web pages and processes around 100 million new URLs each day, IntentKey discerns consumer intent through a vast array of over 25 million AI-generated concepts, all while maintaining privacy by avoiding the use of personal data or tracking methods. The platform provides real-time updates every five minutes, allowing it to quickly adapt to changes in audience preferences and trends. Users can effortlessly generate custom audience models by simply entering a line of text or URL, and they have the option to run campaigns independently via their chosen demand-side platform or seek assistance from Inuvo's specialists for enhanced results. Additionally, IntentKey prioritizes transparency, enabling users to view the specific concepts that inform their audience models and how these models change over time. This level of insight not only fosters trust but also empowers users to make informed decisions in their advertising strategies.

AIXON is a comprehensive data science platform designed to integrate and enhance your existing customer information, allowing for a deeper understanding of your audience while enabling AI models to forecast their future behaviors effortlessly. By augmenting profiles with both internal data and external insights, you can achieve a well-rounded perspective of your users. The AI capabilities quickly identify the most effective marketing patterns, allowing you to act swiftly with insights generated for all communication channels. AIXON assembles a 360-degree view of your audience by consolidating data from various sources, including apps, websites, and CRM systems. By merging this information with users' external digital footprints sourced from Appier’s unique cross-screen database, you can significantly enrich your audience profiles. You can utilize pre-existing AI models or develop your own to create impactful predictions in just minutes. The platform also allows for the creation of audience segments based on user interests or personas, enabling you to discover lookalikes, analyze different audiences, and anticipate actions such as conversions. Overall, AIXON empowers businesses to harness data effectively, drive targeted marketing efforts, and achieve better outcomes through informed decision-making.

ML Platform: Enhance your pipeline efficiency by pinpointing, prioritizing, and engaging your most valuable accounts. This platform equips B2B marketers with essential tools to refine their campaign strategies and expedite the customer journey. You can effectively pinpoint and rank accounts that show a higher likelihood of conversion. By merging your CRM and marketing automation systems with the synthesized data from the ML Data Cloud, you can identify the most suitable target accounts. Additionally, segmenting accounts through firmographic and demographic information allows for the development of scalable marketing strategies and initiatives. By focusing on intent, technographic, and engagement data, you can prioritize accounts to better allocate your marketing resources. Furthermore, leveraging reports like Market Level Trending Topics & Installed Technologies aids in refining your account prioritization process, ensuring that your marketing budget is utilized effectively to achieve optimal results. Ultimately, this approach not only improves engagement but also enhances overall marketing performance.

Customer personas have historically been a vital tool for gaining insights into and categorizing different consumer groups. However, marketers often face challenges in translating these personas into effective targeting strategies for real-world media. This is where Wiland PersonaBuilder™ comes into play, recognized as the most advanced persona creation tool available today, specifically engineered to generate audiences that can be instantly activated in digital ad campaigns. With its user-friendly PersonaBuilder application, users can effortlessly develop comprehensive and intricate prospect and customer personas utilizing relevant data that is constantly updated, including extensive consumer spending patterns, social media interaction metrics, and other pertinent insights. By utilizing this innovative tool, organizations can seamlessly connect their strategic planning with media purchasing teams, ensuring that the personas created are not just theoretical but are transformed into actionable audiences primed for immediate use in digital advertising efforts. This powerful functionality not only enhances targeting precision but also streamlines the entire marketing process for better results.

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

Explore, investigate, and comprehend audiences, brands, and competitors using the most user-friendly social listening tool featuring an unparalleled unlimited search capability. Infegy Atlas provides top-notch social listening services, enabling you to gain insights into audiences and consumers like never before. Transform vast amounts of online discussions into practical consumer insights that support market research, development of customer personas, brand analysis, campaign monitoring, competitive intelligence, demographic studies, identification of industry gaps, sentiment evaluation, influencer tracking, crisis management, and much more. Rather than merely assessing social data, showcase it elegantly. With Infegy Canvas, our reporting platform, you can craft personalized reports utilizing data directly from Infegy’s social intelligence and listening tools. Harness Canvas for client presentations and comprehensive reporting while ensuring your team stays informed with visually appealing reports, eliminating the need for any design expertise. This powerful combination of tools not only enhances your understanding of the market landscape but also elevates your communication with stakeholders.

KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.

Zipline is a comprehensive global Data Management Platform (DMP) that effectively gathers, integrates, manages, analyzes, and activates both offline and online data, assessing its influence on sales. This platform ensures worldwide connectivity with all major digital networks, including DSPs, SSPs, and ad networks, while seamlessly onboarding data to form digital audiences. Unlike many competitors that often outsource customer data onboarding, Zipline handles this process in-house. Furthermore, it has the capability to create and disseminate audiences across various channels and media formats such as postal mail, email, television, and social media platforms like Facebook and Twitter. Beyond just audience creation, Zipline offers services in audience discovery, extension, activation, and measurement, all while providing distinct advantages like centralized closed-loop analysis and in-house operations. This allows for the accurate measurement of actual sales uplift rather than merely tracking clicks, thereby granting marketers a comprehensive view of return on ad spend, crucial for informed decision-making at the CMO level. Ultimately, Zipline stands out by delivering a holistic approach to data management that is both thorough and effective.

Discover key trends that are essential for your business. Azira’s data intelligence empowers operational leaders and analysts to evaluate trade areas, recognize consumer behaviors, and gain valuable insights into competitor activities. Marketers and advertisers seeking to enhance campaign success will find Azira’s data instrumental in audience curation through act-alike modeling, brand affinity, demographics, and other factors. With the ability to launch omnichannel campaigns through smooth integrations with the largest ad-serving platforms, you can effectively track and measure ROI both online and offline. This comprehensive approach not only enhances your marketing strategy but also positions your business for sustained growth in a competitive landscape.

We have established the most extensive DMP data platform for programmatic and analytical initiatives within the Central and Eastern European region, focusing on user profiling through their online and offline activities. Collaborating with major publishers, including general portals, price comparison websites, and mobile applications, we maintain a comprehensive database featuring over 400 segments categorized by data types. These segments are readily available on platforms such as ADFORM, DV360, XANDR, and SMART, and we also develop customized segments tailored for our most discerning clients. Utilizing advanced machine learning algorithms, we generate segments that yield precise outcomes and anticipated reach. With the implementation of JustID Graph, we can craft segments leveraging first-party cookies, enabling us to connect with distinctive consumer groups effectively. Additionally, our innovative approach ensures that we stay ahead in delivering insights and analytics that drive successful marketing strategies.

Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.

exaudi Audience Platform provides a straightforward and user-friendly way to access and manage your users' data, aligning with your specific objectives. It allows for the creation of audience segments based on a wide range of attributes. You can track user behavior within these segments over time, modify their makeup, broaden them, and connect them with various external platforms. With exaudi Audience Platform, you can make real-time adjustments to segment compositions and generate detailed reports that can be shared with clients while ensuring complete privacy compliance. This platform is not only ready for immediate implementation but also offers stability and security while remaining highly adaptable to your evolving business needs and market dynamics. Equipped with our expertise and cutting-edge technology, it is also prepared to incorporate AI algorithms for enhanced functionality and insights. Additionally, exaudi Audience Platform empowers you to stay ahead in a fast-paced environment by enabling continuous optimization of your audience strategies.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

Previously known as Salesforce DMP, Audience Studio offers profound insights by integrating and consolidating your data, which enhances customer connections at every interaction through a robust data management platform. By merging data from various origins, you can provide more tailored marketing experiences. Harness the capabilities of the only DMP that not only captures and stores data but also unifies it beyond the realm of advertising. Implement machine learning and artificial intelligence to efficiently and effectively identify and engage with your target audience. Utilize an advanced device graph to gain insights into a customer's distinct presence across multiple points of contact, allowing for the delivery of timely, personalized, and relevant messages. By integrating diverse data sources, you can achieve a more comprehensive understanding of your target audience. Adapt to emerging data signals and sources to discover new audience segments. Leverage AI to sift through billions of data signals pertaining to customer characteristics and behaviors, which will enable you to create and refine new target audiences, ultimately enriching your marketing strategies. This comprehensive approach not only enhances audience engagement but also drives more informed decision-making in your marketing campaigns.

Drive the expansion of your business and foster brand fidelity with Oracle CX Marketing, which is a comprehensive suite of digital marketing tools within Oracle Cloud CX designed for both B2B and B2C marketers. This solution empowers users to leverage real-time insights and customer signals for crafting tailored experiences. By integrating customer behaviors, transactions, and demographic information across various platforms such as marketing, sales, service, and back-office functions, organizations can design exceptional experiences for every customer. Gather information from a multitude of sources, implement intelligence on a grand scale, and utilize insights to provide personalized interactions at critical moments. This approach allows marketers to blend their intuition and creativity to orchestrate compelling campaigns and unforgettable customer experiences. Focus on high-value clients and individuals, enhance lead generation and its progression, increase customer loyalty and growth, and guarantee consistent and personalized communication across all channels and regions. Ultimately, this strategy not only boosts brand engagement but also positions your business for sustainable success in a competitive landscape.

A prominent big data firm harnessing advanced technology for data transformation is designed to assist businesses in achieving impactful data-driven marketing strategies. Vpon provides high-quality data while ensuring robust security through the Wee Global Data Marketplace. The Wee Data Platform serves as an all-encompassing data solution that empowers clients to make informed, data-driven choices and expedite business transformation seamlessly. Utilize Wee to gather first-party data at scale while efficiently managing your digital assets. Engage in data analysis to extract actionable insights that can propel your business forward. Use data strategically to enhance operations by targeting the appropriate audience effectively. Transform your data into meaningful insights that drive results. AppVois positions you at the forefront of the industry by uncovering the latest trends in the mobile app market while allowing you to explore your target audience's preferences in depth. With AppVois, you gain unparalleled visibility into the app marketplace, enabling a thorough understanding of new users’ app choices and behaviors. This comprehensive approach allows businesses to stay one step ahead in a rapidly evolving digital landscape.

The landscape of social listening has transformed significantly. Uncover the potential of audience intelligence with Pulsar, which enables you to identify compelling narratives within your data. Our platform consolidates all your digital audiences, allowing for seamless access to essential insights. By harnessing AI and advanced data visualization, you can gain actionable insights through our analytics, trend tracking, and social listening features. Stay informed about ongoing conversations or delve into historical data to unearth valuable trends and insights. Engage with your audience by creating data-driven personas, segmenting demographics, and analyzing the nuances of various discussions. Identify key influencers within your target demographics and establish partnerships for future social media campaigns. Discover what truly connects with your audience and leverage these insights to enhance your creative direction. Additionally, refine your content strategy, monitor your competitors' social media activities, and evaluate the effectiveness of your marketing efforts through comprehensive benchmarking. Ultimately, staying attuned to the evolving digital landscape empowers your brand to make informed decisions.

As trailblazers in outcome-focused media, we strive to align advertisers' digital media spending directly with the business results they prioritize. Our proprietary AI optimization solution, Copilot, facilitates the creation of tailored algorithmic models that detect distinct performance patterns and dynamically adjust investments in real-time, all in line with our clients’ unique objectives. Xaxis continuously innovates and collaborates to enhance campaign effectiveness across diverse channels, including Digital Out of Home (DOOH), audio, e-commerce, shoppable formats, and specialized creative services. Established in 2011, Xaxis is the cutting-edge programmatic division of GroupM, the largest media investment firm globally, offering localized expertise in 48 different markets worldwide. With our commitment to evolving strategies and technologies, we aim to redefine success in the digital advertising landscape.

Instantly find out what your audience reads and watches. Don't waste your time on tedious research or expensive surveys. SparkToro helps you identify your customers' most influential sources and hidden gems so that you can reach them where it is. SparkToro crawls millions of social media profiles and web profiles to find data about any online audience.

Silhouette™ stands as the pioneering audience intelligence platform designed to define and engage anonymized personas through the analysis of earned media consumption, influencers, passions, personalities, and interests. By leveraging social data, Silhouette™ provides precise, actionable insights and media campaigns tailored to any specific persona or target audience. This innovative platform addresses the challenge of evaluating social influencer initiatives by linking social content engagement to tangible company revenue and various business metrics. For the first time, brands can transform their market research, marketing personas, and surveys into expansive, addressable audiences. At the heart of Silhouette™ is a comprehensive social identity graph that encompasses over 1.2 billion profiles gathered from 60 diverse platforms, more than a million websites, 300 million unique email accounts, and upwards of one billion IP addresses and mobile devices, making it a formidable tool in audience analytics. This extensive database equips brands with the capability to make informed decisions and tailor their strategies effectively.

Supported by analytics and advanced machine learning technology, our marketing platform provides a suite of user-friendly tools designed to launch cross-platform advertising campaigns that engage consumers at the right moment and in the right context. Additionally, it effortlessly converts product discovery into purchasing intent by enabling shoppable experiences directly from these advertisements. By analyzing what customers are searching, viewing, and purchasing, you can gain valuable insights into your market. Enhance your paid search initiatives with our tailored keyword suggestions and improve quality scores through our optimized shoppable landing pages. Identify the most suitable audience for your display advertisements and boost sales with our dynamic media shopping formats. Leverage our custom intent audiences to effectively target users, while enhancing engagement and driving sales by making your video advertisements interactive for shopping. Transform social media scrolling into actual purchases by utilizing our data-driven strategies and automation tools. Furthermore, customize ad creatives and landing page experiences to cater to your audience's preferences, ensuring a more impactful marketing approach. With these capabilities, you can truly elevate your advertising effectiveness and achieve remarkable results.

Quantcast Measure is an audience intelligence platform utilized by over 100 million web and mobile sites. It provides immediate insights and research into the demographic and psychographic characteristics of your audience. Discover how distinct audiences interact with the content on your website. Utilize these unique insights to create more targeted messaging, advertising campaigns, and content. With direct measurement, you receive detailed, real-time insights into your digital assets. Unlike many audience measurement tools that depend on panel-based data collection—like Nielsen ratings—that can take months to provide results, direct measurement offers insights almost instantaneously. Gaining an understanding of your audience as they browse your site is now simpler than ever. You can find out what products they purchase, their brand preferences, the types of vehicles they own, the media they engage with outside your platform, and various consumption metrics. With implementation across more than 100 million web destinations, we track user behavior multiple times daily, enabling ongoing improvement of your engagement strategies. This capability to measure audience behavior in real-time significantly enhances the ability to adapt and respond to changing consumer preferences.

Empowering media organizations to enhance their strategies, our services are utilized by the largest studios, networks, and OTT platforms to refine their monetization choices through a comprehensive understanding of content. By collaborating with Parrot Analytics, you can learn to leverage demand measurement effectively, enabling you to succeed in the competitive landscape of the global attention economy. Our DEMAND360 platform collects and analyzes consumption and engagement metrics from billions of television enthusiasts worldwide each day, yielding unparalleled insights into audience demand across various platforms. With DEMAND360, we capture demand indicators from every nation, ensuring that even local productions gain visibility on a global scale. We assess the total market demand across multiple viewing formats, including SVOD, AVOD, linear, and cable. Our innovative approach has established a unified global measurement standard that synthesizes signals from consumer research, peer-to-peer streaming and downloads, and social media engagement, thus transforming the way companies interpret audience behavior. This comprehensive framework not only enhances strategic planning but also fosters a deeper connection between media entities and their audiences.

Allspark provides immediate access to sophisticated audience curation and marketing tools. Harnessing Artificial Intelligence alongside data from 1.6 billion users, you can navigate the complexities of marketing with ease. Tailor diverse audiences across different regions by leveraging extensive real-world data sets, including home and work locations, brand preferences, geo-radii, and much more. Beyond gaining unique insights into your target audience, you can visualize trends using PlaceMatrix, Near's exclusive database of building footprints. Activate these audiences in your preferred marketing platform, supported by pre-integrations with The Trade Desk, Google Marketing Platform, and others for seamless real-time operations. Streamline your digital marketing efforts with Jeanie, enabling you to focus on sales and business growth while Jeanie handles the bulk of your campaign executions. This innovative approach allows for a more efficient allocation of resources, ensuring that your marketing strategies are both effective and effortless.

Engage customers in their preferred environments while bringing together various stakeholders throughout the media lifecycle via a cohesive platform that supports essential solutions for Media Intelligence, Media Management, and Media Finance. The Mediaocean platform is deeply integrated within the media ecosystem through APIs and bi-directional connections, all supported by a comprehensive omnichannel data warehouse, ensuring unparalleled visibility, control, and efficiency for advertising across multiple channels. Vital data is made accessible precisely when and where it is most crucial. Utilize a robust framework of normalized data that can be strategically applied throughout the campaign lifecycle, enhancing decision-making capabilities. Experience a seamless end-to-end workflow for large-scale omnichannel purchasing, regardless of whether it involves digital or traditional media, direct buys or programmatic approaches, and spanning both open and closed ecosystems. Employ a standardized workflow to manage all aspects of campaigns effectively, along with tailored media accounting solutions that optimize global expenditures and enhance operational efficiency. With the platform’s capabilities, stakeholders can make informed choices that drive success in their advertising efforts.

The Appreciation Engine is a web-based application designed to enhance user engagement through social login, providing valuable insights that can be utilized to improve the effectiveness of your marketing and user acquisition strategies. With AE Connect, our customer identity and access management (CIAM) tool, you can easily capture users across various platforms, including social media, gaming, and streaming services. The integration of social login into any application or website is straightforward and seamless. Additionally, by utilizing AE Insights, our customer data platform (CDP), you can delve deep into user analysis, uncovering specific niche interests, identifying key influencers they interact with, and understanding which competitors they mention. Rest assured that your digital information is safeguarded, adhering to stringent privacy regulations with our advanced security measures, ensuring both user and business data is well protected. Furthermore, by creating custom seed lists, you can develop distinctive audiences for targeted advertising on platforms like Facebook and Google, with AE audience seed lists delivering up to nine times more online conversions than traditional methods, significantly boosting your overall marketing efforts. Ultimately, this comprehensive approach empowers businesses to build stronger connections with their users while maximizing their return on investment.

Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.

Anonymised is a data platform that operates without the use of IDs, allowing both publishers and advertisers to effectively understand, reach, and measure their audiences on a large scale while ensuring that personal data remains secure. This platform enhances audience targeting capabilities by granting access to previously unreachable demographics, all while upholding privacy standards. Utilizing detailed audience insights and predictive artificial intelligence, Anonymised assists in discovering potential new customers. Moreover, it provides attribution features through cohort-based data to evaluate post-view conversion rates. With the decline of cookies and increasing privacy concerns, Anonymised emerges as a solution that harmonizes high performance with strict compliance. It serves as a bridge connecting publishers looking to optimize their audience monetization and advertisers striving for improved marketing outcomes. The proprietary technology of Anonymised guarantees scalability, precise targeting, and adherence to privacy regulations. By leveraging cross-publisher audience data, publishers can effectively monetize their entire audience base by targeting all users who have given their consent. This innovative approach not only addresses current market challenges but also sets a new standard for privacy-focused data utilization in advertising.

Audigent stands out as a premier platform focused on data activation, curation, and identity solutions. By utilizing innovative technology that emphasizes privacy-compliant first-party data, it significantly improves media addressability and monetization on a large scale, all while completely avoiding cookie reliance. As a pioneer among data curation platforms, Audigent utilizes its unique identity solution, Hadron ID™, to transform the programmatic advertising field. Its advanced offerings, including SmartPMP™ and ContextualPMP™, utilize artificial intelligence and machine learning to provide consumer-safe data bundled with high-quality inventory at scale. Recognized by some of the largest brands and global media agencies, Audigent manages over 100,000 campaigns each month. Its data solutions, which are verified and opt-in, are instrumental in generating revenue for prominent publishers and partners like Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and many others. This commitment to innovation and effectiveness solidifies Audigent's role as a key player in the evolving advertising ecosystem.

TransUnion TruEmpower allows your organization to unify, enhance, and manage all identity data from a singular source of truth. By intelligently integrating first-, second-, and third-party data, it combines addressable media signals with consumer characteristics and behaviors. This consolidated identity data repository equips marketers to create more intelligent audience segments, deliver experiences that are more pertinent, and generate insightful metrics that help in continuously optimizing their strategies, executions, and overall performance. Understanding the critical need for data control and ownership, TransUnion TruEmpower offers the IDMP, which grants access to raw, event-level identity data straight into your organization’s data science framework. This identity extract not only offers the capability to merge household and individual identities with additional data sources but also facilitates the exploration of deeper insights and the identification of new opportunities for growth and engagement. In this way, organizations can make informed decisions based on a comprehensive understanding of their audience.

By leveraging real-time insights and swift adaptability, we offer tailored marketing solutions for consumer packaged goods (CPG) that unravel shopper behavior and enhance consumer connections, all on an unmatched scale. It is essential to pinpoint your target audience and the optimal channels for conveying your message effectively. Understanding your audience is crucial before crafting your communication strategy. Utilize our bespoke or syndicated segments to better engage with your shoppers. Gain valuable insights through thorough analysis of shopper data to deepen your understanding of different demographics. This is where our team of data experts shines. Our analytical tools deliver remarkably accurate insights derived from extensive consumer data, ensuring that your messages are highly personalized. Create customized communications that convert casual shoppers into loyal buyers and enthusiastic brand advocates. Whether your goal is to enter a new market or strengthen loyalty among existing customers, we are committed to helping you deliver relevant and compelling messages that resonate deeply. In the ever-evolving landscape of consumer preferences, adaptability in your marketing strategy is key to sustained success.

Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.

Through innovative and patent-pending algorithms, we accurately identify key demographic factors such as age, gender, location, marital status, ethnicity, income, general interests, sentiments, affinities, topics of interest, and video consumption patterns. Additionally, we delve into trending subjects, specific content preferences, various genres and sub-genres, as well as popular categories and their subdivisions. Essentially, we equip you with all the essential insights needed to analyze current trends and anticipate the next significant developments. By creating audiences from Rich Profiles™, activating them becomes an effortless task. Our streamlined pipeline is incredibly useful when you're developing new content, curating a YouTube channel, or focusing on customer conversion strategies. Moreover, you have the flexibility to choose how many audiences to profile and activate, allowing you to leverage our audience intelligence for in-depth research, customer insight generation, and the prediction of emerging trends. This comprehensive approach empowers you to stay ahead in the dynamic landscape of content creation and consumer engagement.

Acquigo is a comprehensive Algorithmic Marketing Cloud designed to empower its users in executing their marketing campaigns effectively. This platform features a complete suite of functionalities for managing campaigns from initial planning to the execution and monitoring of responses across various channels such as email, SMS, and push notifications. Regarding Acquigo, its integrated algorithms take charge of the entire campaign management process, which includes identifying the target audience, planning, designing, scheduling, executing, tracking, and optimizing campaigns. The platform also comes equipped with a library of pre-designed marketing campaigns, automated micro-segmentation capabilities, and a relationship dashboard for enhanced user insights. As a product of Xerago, which has been at the forefront of integrated marketing services for around 15 years, Acquigo benefits from a wealth of experience in marketing automation. Xerago played a pivotal role in introducing marketing automation to the Indian market back in 2005, establishing itself as a leader in this field. With Acquigo, businesses can achieve a more streamlined and efficient marketing approach, ultimately leading to better customer engagement and conversion rates.

To achieve a cohesive understanding of your audience, the initial move is to leverage the extensive data generated from your various media, events, and subscription products. By consolidating all this information, you can develop a unified perspective on your audience, which in turn will help maximize your financial prospects. With a complete insight into how your audience engages, your ability to track data effectively can lead to more informed marketing choices. Omeda empowers you to craft innovative products and platforms, beginning with well-defined audience segments and goals. Furthermore, we seamlessly integrate with your essential Adtech and CRM systems. By implementing strategies across your owned and operated brands and broadening audience engagement through omnichannel initiatives, you can boost revenue and enhance yield. Omeda is dedicated to addressing all your data-related queries and business challenges, even during late-night hours. Our expert support team is available around the clock to deliver exceptional service and optimize your overall experience, ensuring that you never feel alone in your journey toward audience engagement.