Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.
Description
OnAudience is a worldwide leader in delivering high-quality, tailored audience segments for digital marketers, as well as offering data enrichment services. Our desktop data spans 200 markets, featuring a globally standardized taxonomy and encompassing over 1,000 ready-made segments. Each profile is meticulously organized according to demographic information, user interests, and purchasing intentions. Additionally, we develop and supply custom segments upon request. Data Management Platforms (DMPs) enhance your digital marketing efforts by simplifying the process of managing customer data and crafting specific segments for future campaigns. You can categorize your clientele based on particular products, market niches, or other attributes to ensure they receive personalized advertisements. OnAudience grants you access to one of the largest databases of client profiles in the world, allowing you to discover potential customers among a staggering 27 billion user profiles across the globe. With such extensive resources at your disposal, targeting the right audience has never been easier.
API Access
Has API
No
API Access
Has API
No
Integrations
Intuizi
Yes
Acxiom InfoBase
Yes
Acxiom Real Identity
Yes
Bionic for Agencies
Yes
Humming
Yes
MSIGHTS
Yes
Integrations
Intuizi
Yes
Acxiom InfoBase
No
Acxiom Real Identity
No
Bionic for Agencies
No
Humming
No
MSIGHTS
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Viant
Founded
1999
Country
United States
Website
www.adelphic.com
Vendor Details
Company Name
OnAudience
Founded
2016
Country
United Kingdom
Website
www.onaudience.com
Product Features
Advertising Agency
Campaign Management
No
Collaboration
No
Document Management
No
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
Product Features
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No