Alternatives to Nielsen ONE

MRI-Simmons stands out as a premier source of actionable insights regarding American consumers, providing extensive data on their attitudes, behaviors, and media consumption patterns. This consumer insights and activation platform shapes marketing strategies while simplifying data application to enhance business outcomes. With features like user-friendly navigation, interactive charts for effective visual storytelling, and collaborative reports and dashboards, MRI-Simmons promotes teamwork and data sharing. It empowers users through self-service activation, enabling the targeting of audiences across various data management, demand-side, supply-side platforms, or addressable media. The USA study conducted by MRI-Simmons is a nationally representative survey that uncovers critical insights into consumer preferences and behaviors. By utilizing address-based probabilistic sampling, the study tracks real individuals randomly selected to mirror the U.S. population, ensuring that the insights gleaned are both stable and reflective of the American consumer landscape. This rigorous methodological framework not only enhances the reliability of the data but also allows businesses to tailor their strategies more effectively to meet consumer needs.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.

Camphouse simplifies the complexities of marketing campaigns by centralizing data, optimizing workflows, and providing real-time insights. With features such as automated media planning, performance tracking, and AI-driven recommendations, Camphouse helps marketing teams enhance collaboration and make informed decisions. The platform’s single source of truth for campaign data ensures visibility across global and local efforts, reducing inefficiencies and boosting productivity. Customizable for any business size, Camphouse enhances the impact of marketing initiatives by offering powerful tools for campaign tracking, reporting, and optimization.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Attribution based on individual users and the assessment of campaigns for both web and mobile platforms is essential. Gain comprehensive insights into your campaigns across various channels, devices, and platforms through tools designed for cohesive measurement, campaign analysis, and precise attribution. With a customizable dashboard, you can effectively showcase a wide range of holistic measurement metrics. Airbridge’s robust measurement features enable an in-depth evaluation of your marketing campaigns, utilizing diverse metrics such as engagement rates, uninstall counts, retention figures, impressions, costs, and revenue generation. Accurately measure and attribute conversions to their corresponding media, devices, and platforms. Our last-click and statistical multi-touch models facilitate the tracking of intricate non-linear customer journeys, allowing for a detailed understanding of the impact each campaign, channel, platform, and search keyword has on customer conversions. Furthermore, you can customize detection parameters paired with validation rules to ensure authentic measurement. With Airbridge, you can effectively eliminate unnecessary expenditures due to ad fraud while maximizing your marketing ROI. Ultimately, this comprehensive approach not only enhances campaign effectiveness but also drives better decision-making for future marketing strategies.

Link various data sources to uncover and seize fresh opportunities that propel business growth. Develop your enterprise around the revolutionary measure of media performance in a multi-platform landscape. Gain insights into the effectiveness of your media and marketing strategies, allowing you to enhance ROI and make informed decisions with assurance. Effective cross-platform measurement is crucial for navigating the intricacies of today’s media landscape, ensuring that business decisions are based on solid data. We assist prominent media entities, brands, and advertisers in making the necessary connections to expand their operations. Harness an impactful suite of audience, contextual, and cookie-free predictive targeting solutions to effectively engage with cross-platform audiences. We enable programmatic advertisers to tap into valuable target audiences through the DMP or DSP of their preference for campaigns spanning digital, mobile, CTV, DOOH, and podcasts. By leveraging these innovative strategies, businesses can not only adapt to the changing media environment but also thrive in it.

Identable.io, a cutting-edge digital marketing platform, empowers businesses with intelligent automation, seamless social media planning and advanced tools. Whether you are a startup looking for a way to increase your brand's presence or if you are an established company looking to optimize your marketing workflow Identable.io offers innovative solutions that drive efficiency and engagement. Identable.io's features, such as customizable content calendars and AI-driven analytics and automated publishing, transform the way businesses approach their online presence. They enable smarter strategies with measurable results. At Identable.io we believe that digital marketing should be accessible, effective and effortless for all.

SRDS (Standard Rate and Data Service) serves as the benchmark in the media planning and buying industry, equipping both agencies and brands with a comprehensive and streamlined approach to integrate digital and traditional media within contemporary audience-focused purchasing strategies. This extensive database features inventory from over 125,000 media brands, granting users access to specialized media databases that include the latest advertising rates, audience demographics, media contacts, and additional vital information. By consolidating essential data into a single resource, SRDS significantly boosts the efficiency of media planning, eliminating the hassle of navigating through various websites. For those involved in media buying, SRDS presents a user-friendly platform that places critical information from more than 125,000 media properties at their disposal, promoting more effective campaign planning. Additionally, media sellers can enhance their visibility by improving their SRDS profiles with premium listings that offer higher rankings and more engaging data. Ultimately, SRDS not only simplifies the media buying process but also empowers stakeholders with the tools needed for strategic decision-making.

Sparkroom's performance marketing technology provides an integrated solution for PPL media planning and vendor management, encompassing FPIs, form handling, vendor invoicing, call tracking, and additional features. The leads that pass through this platform undergo immediate validation, verification, deduplication, data matching, rejection, and scoring based on proprietary tools and third-party integrations. By streamlining and centralizing campaign management processes, users can devote more attention to strategic decision-making rather than logistical concerns. Serving as a comprehensive hub for all integrations, Sparkroom retains a complete record of campaign data, including details on delivery, routing, and outcomes, functioning as a detailed reference point for transactional data. This approach not only enhances operational efficiency but also empowers marketers with insights that can drive better performance outcomes.

Examine and pinpoint significant shareholders to reveal their buying and selling patterns, while also assessing the activities of market makers to identify the most substantial gains and losses over various timeframes. Delve into the contributions of institutional investors, scrutinizing the number of shares they possess and the overall value of those holdings. Every managed campaign through Sequire includes a tailored media strategy that outlines objectives, tactics, and metrics for success. With access to a network of over 5 million engaged investors, Sequire allows for precise targeting of specific investor communities via display ads, emails, and social media. Our mission is to enhance communication with shareholders and attract interest from investors who share similar goals. We consistently track performance indicators and make necessary adjustments to maximize engagement with your desired audience, ensuring that your outreach remains effective and relevant. This comprehensive approach not only fosters a deeper connection with shareholders but also broadens your reach in the investment community.

Enhance your efficiency with comprehensive campaign management tailored for enterprises, unifying everything from media strategy and creative execution to performance assessment and enhancement within one platform. Streamline collaboration among creative, analytics, television, and digital teams through a single solution that fosters the sharing of insights, optimizes workflow, and strengthens your connection to critical data. Harness a centralized tool to access all audience insights, ensuring that you effectively target the right demographics with your messaging. Utilize machine learning to automate processes such as bidding and optimization, allowing for quicker responses to customer demands and market changes. Gain clear visibility into your expenditure and precisely track the locations of your advertisements, empowering you with control through Display & Video 360. With Display & Video 360, you have access to essential end-to-end campaign management functionalities, including creative workspaces and automated bidding, which facilitate rapid insights, enhanced teamwork, and superior outcomes. Incorporating these features means you can adapt your marketing strategies more dynamically, ultimately leading to an increase in overall campaign effectiveness.

Tapstream serves as a comprehensive app marketing cloud designed to enhance user acquisition and engagement for some of the leading applications worldwide. It provides a robust set of tools, which includes advanced analytics for insightful understanding of web and app traffic, deep links that facilitate connections between users and in-app content, app invites to create incentivized referral programs, and tailored landing pages for app install campaigns. Marketers leverage Tapstream to analyze and refine traffic sources, customize the onboarding experience to increase user engagement and retention, conduct A/B tests on in-app marketing strategies to achieve the highest conversion rates, and convert their user base into a significant channel for acquisition. With its intuitive interface and real-time reporting capabilities, the platform simplifies SDK integration across various systems like iOS, Android, PhoneGap, Unity, Titanium, Xamarin, and Mac OS X. This makes it a trusted choice among top developers internationally, as Tapstream empowers them to effectively navigate the complexities of app marketing. Furthermore, its versatility and depth of features make it an invaluable resource for optimizing marketing efforts in an ever-evolving digital landscape.

Branch is the solution for digital brands looking to expand their reach and enhance business growth through enterprise-level features aimed at maximizing user engagement from start to finish. With comprehensive tools for measuring marketing effectiveness across various devices, channels, and platforms, Branch stands out as the leading mobile measurement and deep linking platform relied upon by top-ranking applications to boost both efficiency and revenue. Those who utilize Branch experience superior performance across channels, including web, email, ads, and apps. By managing the intricate details of linking, Branch ensures that your connections function flawlessly across every platform and medium. Our advanced link matching technology guarantees that users arrive precisely at their intended destination, enhancing the overall user journey. Whether through deep-linked re-engagement advertisements or web and email campaigns that maintain continuity after users temporarily stop to install your app, Branch is dedicated to providing smooth experiences that elevate performance across all your marketing channels. This commitment to seamless integration ultimately drives better results for your brand.

Swayable is a global research platform that measures the impact of media content on opinions. Our clients are increasing the impact of their stories on the most important issues in the world. Major brands, foundations, and political campaigns worldwide are some of our clients. Swayable was established as a public benefit corporation that is dedicated to truth telling. Campaigns that matter use Swayable for real insights into what works. They gain deep insights in less than 24 hours and require no media spend. It's real science that is finally applied to consumer insights and public opinion. Results from thousands of respondents are available within 24 hours, with real-time analysis via an online dashboard. You will get proof of impact and not just feedback. Swayable impact testing is a standard-setting randomized controlled trials (RCT) survey experiment. Applying insights to all stages of media planning, creative development, and messaging can unlock 2X-10X increase in campaign ROI.

Discover a comprehensive array of products and advertising formats designed to assist you in strategizing, purchasing, evaluating, and enhancing digital media and customer interactions all in one convenient location. We provide top-tier inventory to all advertisers, ensuring they achieve optimal visibility. This success is attributed to our robust campaign delivery technology, unique formats, and exceptional support. Explore a variety of premium video and display formats, including numerous impactful ad options such as InStream (pre-roll) and OutStream video formats, along with premium above-the-fold display formats. We also offer display and video inventory specifically for in-app environments. Our customer-service oriented consulting approach helps unveil any overlooked revenue opportunities, which could involve new placements, innovative formats, or effective strategies. Allow us to handle your ad trafficking, campaign optimization, media planning, and reporting, all aimed at delivering outcomes with a strong emphasis on quality and efficiency. Whether it’s display, video, in-app, or any other non-traditional format, we have the capability to effectively monetize it. Our commitment to excellence ensures that your advertising needs are met with the highest standards.

Content Tap presents an innovative and user-friendly social media content calendar that enhances the efficiency of your social media management. This platform is designed to empower users to maintain a proactive approach in their social media strategies by offering vital tools for effectively organizing and scheduling their content. By adopting this streamlined methodology, you can save considerable time with expertly crafted content. An industry-focused social media calendar boosts engagement and ensures that messaging resonates well with entrepreneurs. Promotional content serves to highlight a product, service, or event, aiming to drive sales or generate leads by showcasing its advantages and prompting the audience to take decisive action. Story content, on the other hand, leverages the art of storytelling to forge a deeper emotional bond between the audience and the brand. Additionally, curated content is carefully chosen and organized to deliver valuable insights to a targeted audience, establishing the curator as a recognized thought leader in their field. This holistic approach to content planning not only enhances visibility but also fosters a stronger connection with your audience.

Reach video advertisements across television, on-demand platforms, digital spaces, and agencies in more than 150 nations with Peach, which simplifies your advertising efforts by automating and enhancing ad delivery around the clock. Simply upload your advertisement, provide a few key details, and observe the seamless process unfold. Peach efficiently manages intricate workflows and invigorates the creative sector. Teamwork is made easy as you can effortlessly align content with media strategies to launch your advertising initiatives. Sourcing becomes straightforward with the right ads positioned perfectly and ready to play, eliminating the need to search for files. Automatic format generation ensures that advertisements are adapted for each channel, media proprietor, and platform. Experience superior quality with broadcast-grade transcoding from original files, accompanied by instant quality assessments to avoid rejections. Distribute advertisements from a unified platform, securely transmitting to television, social media, online spaces, ad servers, and beyond, removing the hassle of constant emails or multiple log-ins. Enjoy complete transparency with real-time insights into the status and location of every advertisement throughout the entire campaign lifecycle. Additionally, Peach is strategically built to embrace the future of programmatic advertising, ensuring you remain at the forefront of technological advancements. It allows you to focus on creativity while managing your advertising needs efficiently.

Explore the comprehensive inventory of out-of-home (OOH) operators available in your target markets through a streamlined platform designed for efficiency. Optimize your marketing budget effectively by utilizing our OOH solution to plan and filter your choices in alignment with your advertising goals. Once you've identified the ideal media outlet and inventory, you can make your purchase with complete assurance. True Impact Media will manage all subsequent processes, ensuring hassle-free and timely printing, shipping, and installation. Discover the OOH advertising medium that aligns perfectly with your media planning objectives. If your aim is to enhance brand visibility, connect with new audiences, and obtain unprecedented insights, our outdoor media service is an exceptional fit. With True Impact Media, engaging in digital advertising becomes a seamless experience. As a frontrunner in the OOH industry, our expert team is dedicated to elevating your marketing efforts and driving significant results for your business. By partnering with us, you can unlock new opportunities and effectively reach your target demographic.

Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.

We harness the power of data science, advanced predictive algorithms, and the insights of seasoned professionals to enhance your outcomes and synchronize your Brand Mentality™ swiftly, regardless of future challenges. Our innovative and flexible strategy for media planning, purchasing, and optimization spans various platforms, including YouTube, TikTok, Connected TV & OTT, Live Streaming video, as well as all high-quality publishers and networks. As audience behaviors evolve in unpredictable ways due to rapidly shifting conditions, our robust analytics combined with extensive data access—via the YouTube Measurement Program and numerous other resources—enable us to steer your messaging in accordance with emerging trends and your specific goals. Additionally, our GoodNews Algorithm and TrendGuard™ technologies are designed to detect and even anticipate cultural changes, ensuring that your brand remains on track. The Outcome Intelligence platform from Sightly integrates a comprehensive suite of software and services that we utilize to swiftly plan, execute, and optimize your outcomes, positioning you ahead of the curve. With our expertise, we ensure that you not only adapt to changes but also thrive amid them.

It is the sole demand-side platform that integrates search, social, and site direct functionalities through a unified interface. Basis DSP provides users with access to a comprehensive programmatic ecosystem filled with inventory, audiences, and datasets, along with the capability to plan, purchase, and oversee campaigns effectively. This platform combines end-to-end process automation with programmatic digital media planning and execution. Its seamless interoperability with search, social, and ad server platforms allows media professionals to devise and implement robust digital media strategies. The billing automation feature within Basis DSP simplifies the reconciliation of delivery metrics and streamlines the creation and payment of invoices. Additionally, users can plan, negotiate, and monitor custom private marketplace offerings across a vast array of premium publishers without needing to exit the Basis platform. By leveraging the advanced artificial intelligence engine of Basis, users can enhance campaign outcomes—opting for either algorithmic or machine learning optimizations that automatically interpret data for better decision-making. This all-in-one solution revolutionizes the way media professionals approach campaign management and execution.

AdReady+ offers an advanced media planning solution that empowers our industry specialists, allowing us to implement media strategies with a distinctive Digital Remedy touch. This comprehensive ad-tech platform facilitates the entire campaign process, starting from the initial RFP and planning phases, advancing through IO management and trafficking, and ultimately providing insights, reporting, and campaign renewal. The efficiency gained from superior technology can unlock capabilities that would otherwise remain out of reach. Recognizing this potential, we aimed to create an innovative platform that gives our teams immediate access to over 100 vendors with just a click. The exceptional dashboard features of the AdReady Platform are difficult to fully express in words; they can be tailored to fit almost any macro and offer a wide array of data visualizations, making it simpler than ever to assess performance against various KPIs. A crucial initial step in any media strategy involves determining the distribution of devices, targeting methods, audiences, and overall strategies to ensure optimal outcomes. This foundational analysis sets the stage for a successful campaign, enabling teams to make informed decisions that drive results.

A software solution designed for media owners to expand their inventory and efficiently manage large-scale outdoor advertising campaigns. This time-efficient tool enables media agencies to gain in-depth insights into potential clients while automating the processes of media planning and purchasing. Additionally, it serves as a brand service platform that facilitates connections with advertisers, ensures campaign transparency, and supports business growth. Users can oversee various media types—including traditional, transit, digital, ambient, street furniture, and place-based media—while easily accessing location availability between any two dynamic dates with just a few clicks. The software also streamlines operations through the creation of job slips and work orders, as well as site monitoring and ongoing campaign tracking via a dedicated mobile app. Furthermore, it encompasses comprehensive financial management features such as invoicing, issuing credit and debit notes, processing payments, and tracking revenue and outstanding balances, all while maintaining an organized ledger for parties involved. Ultimately, this robust software empowers media owners and agencies to optimize their advertising efforts efficiently.

MyTracker serves as an all-encompassing analytics and attribution platform tailored for mobile applications and websites. This tool empowers companies to glean valuable audience insights, evaluate advertising effectiveness, and reliably predict revenue streams. Its notable features encompass attribution for both mobile apps and websites, targeted audience engagement, and optimization of advertising campaigns, alongside providing detailed insights into user demographics, interests, and behaviors. Additionally, it offers revenue analytics across diverse traffic sources with long-term lifetime value predictions extending up to two years, as well as an anti-fraud mechanism to actively identify and mitigate ad fraud risks. Users benefit from the capability to export and store unlimited raw data, seamless integration through pre-built plugins for well-known platforms like WordPress and Joomla, and exceptional support available through various channels. With SDK support for platforms including iOS, Android, Unity Ads, and Flutter, along with compatibility with alternative app stores, MyTracker efficiently integrates with multiple advertising sources for enhanced tracking capabilities. This tool stands out as a vital resource for businesses seeking to optimize their digital marketing strategies effectively.

Apptrove enables mobile marketers to master every phase of the user experience. As your comprehensive mobile measurement ally, we deliver essential data and insights to enhance user acquisition and engagement strategies. Harness the potential of deep linking to effortlessly guide users to your app, while utilizing tailored fraud prevention measures to make sure your marketing spend targets genuine users. Elevate your approach beyond standard attribution through our SKAN analytics, allowing you to achieve a detailed comprehension of your audience with sophisticated segmentation options. By partnering with Apptrove, you will acquire the expertise needed to make informed, data-driven choices, optimize campaign ROI, and drive sustainable success for your app. Our innovative tools are designed to adapt to the evolving landscape of mobile marketing, ensuring you stay ahead of the competition.

Smaato provides an innovative Digital Ad Tech Platform, which includes a complimentary ad server and monetization solution. We bridge the gap between high-quality publishers and esteemed marketers, allowing them to effectively reach audiences globally and across various devices. The days of relying on Big Tech's walled gardens are over; our tools empower you to take charge of your advertising strategy, enhancing transparency for both publishers and marketers alike. Our success hinges on your success, and we deliver a robust, no-cost server that offers enhanced control and expanded reach. Publishers who transition to Smaato’s ad server typically experience an approximately 30% increase in revenue. We have transformed the mobile advertising technology landscape and continue to innovate beyond that. While mobile remains at the core of our offerings, we take pride in implementing a truly omnichannel strategy that accommodates all devices. At Smaato, we utilize advanced automated systems combined with human expertise to ensure our platform is both safe and secure. Discover how our forward-thinking platform is making significant waves in the industry, and find out more about our digital ad tech solutions. Join us in shaping the future of advertising technology.

The Trackier Performance Marketing Platform (formerly known as vNative), allows you to automate, measure, optimize, and optimize all your marketing campaigns, publishers, advertisers, creatives, and conversions from one place.

Swaarm is an affordable and easy-to-use platform that helps you measure, optimize, and automate your marketing efforts. Swaarm is the first ever ad tech tracking platform that has been developed with real clients' input. This makes each action easier, faster, and more effective. Swaarm is a well-known technical platform that handles more than 30 million events per day. We have the tools to automatically approve offers, switch traffic sources that aren't performing according to advertisers' KPIs, and scale your campaigns based on our experience and listening to companies like yours. Swaarm provides all users with the reporting tools they need. With just drag-and-drop actions, business users can query billions upon billions of real time events in seconds. Our advanced data science tools allow you to run SQL or Python notebooks on both historical and real-time data.

Tenjin serves as a mobile measurement partner (MMP) and a data analytics platform tailored specifically for mobile application developers, especially within the gaming sector. It provides an economical and intuitive solution for monitoring user acquisition, in-app activities, and advertising revenue across diverse marketing channels. By integrating data from numerous ad networks, stores, and platforms into a cohesive dashboard, Tenjin enables developers to scrutinize user interactions and evaluate the success of their campaigns. Its reputation for a lightweight SDK and competitive pricing makes it a favored option among small to medium-sized game studios and independent creators. Additionally, Tenjin's robust data infrastructure offers customizable reporting features and detailed cohort analysis, equipping businesses with the insights needed to enhance ROI and boost user engagement. As a result, Tenjin not only streamlines data management but also empowers developers to foster growth and optimize their strategies effectively.

Strike Social has developed an advanced online planning and audience targeting platform, leveraging years of real-world machine learning informed by insights from numerous social advertising campaigns run by industry leaders. By integrating successful historical data with cutting-edge technology, we deliver enterprise-grade solutions that empower our clients to thrive in YouTube and Connected TV advertising. Our proprietary technology enhances media planning by predicting and tracking outcomes based on extensive machine learning, audience analysis, and data. With a long-standing commitment to YouTube advertising, Strike Social's Campaign Lab represents the culmination of thousands of expertly managed and optimized campaigns, driven by skilled media buyers dedicated to achieving optimal results. This robust platform ensures that our customers have the tools they need to navigate the complexities of digital advertising effectively.

Introducing a comprehensive platform for install attribution, app analytics, and marketing, completely free and without limits. Say goodbye to the hassle of managing multiple trackers, analytics tools, notification services, and crash reporting systems. With everything consolidated into one interface, you can easily analyze your app's performance metrics and take immediate action to enhance your business outcomes, all without the chaos of piecemeal data collection. AppMetrica empowers you to extract your app's raw data through its API for any desired timeframe, allowing you to manipulate it according to your needs. Whether you want to integrate it within your CRM, business intelligence system, or a personalized analytics framework, or share the information with your advertising partners for retargeting, AppMetrica has you covered. This platform effortlessly gathers all data generated by your application, ensuring there are no restrictions on data volume or retention periods. Your information remains secure and private; we never share or sell your data to outside entities. Additionally, your app's metrics are gathered and transformed into insightful reports instantly. Learn more about the innovative technology that powers AppMetrica and seamlessly incorporate the AppMetrica SDK into your app for a truly integrated experience. Embrace the future of app analytics and marketing with a solution designed to simplify your data management.

Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.

Explore and enhance the effectiveness of your television investments using the Admo.tv platform, which specializes in monitoring market TV broadcasts in real-time. By leveraging our advanced detection technology, you can gain insights into visits, conversions, brand awareness, and foot traffic. With our Watch platform, refine your media strategy by analyzing the approaches of competing brands. Admo.tv accurately identifies your TV-online users, offering valuable insights tailored to your specific needs, including online engagement metrics, geographic location, and the demographic profile of your TV-engaged audience. Additionally, we assess the impact of brand awareness and drive-to-store initiatives, allowing you to shape your media plans with a focus on performance. Admo.tv also enhances your search engine advertising (SEA) when users actively seek your brand online. Furthermore, you can increase conversion rates by retargeting your audience that has engaged with your TV content, crafting a personalized customer journey. Since its inception in 2011, Admo.tv has been a trusted partner for major brands and their media agencies, continually adapting to meet the evolving needs of the industry. By utilizing our platform, you can stay ahead in a competitive market and maximize the return on your advertising investments.

Enhance your marketing return on investment by seamlessly integrating media planning with rapid data insights. Adobe Mix Modeler equips marketing teams with the ability to swiftly and effectively identify optimal investment areas that foster business expansion and additional value. As marketers encounter mounting demands to demonstrate their contributions to business success, Adobe Mix Modeler facilitates quicker, more insightful measurement and strategic planning. With this tool, marketers can meticulously structure their marketing mix, adjust campaign expenditures in real-time, and generate data-driven suggestions that are vital for their business, all grounded in AI-enhanced incrementality scores that build trust in the outcomes. Achieve comprehensive and cohesive ROI measurement by merging and aligning marketing performance metrics, expenditure, conversion statistics, and other essential business elements. Furthermore, bolster trust and confidence through robust data governance tools, ensuring transparency in the quality of models and the results they yield, ultimately paving the way for informed decision-making. This strategic approach not only strengthens marketing efforts but also fosters a culture of accountability and precision in analyzing marketing effectiveness.

Intent and OptiMine Insight work together to determine the contributions and value of each campaign. They then guide you to a media plan and budget that will maximize your marketing performance. You can quickly identify which ads and campaigns are contributing most and least and take immediate action to improve performance. You can deploy in a fraction of the time compared to Multi-Touch attribution, Marketing Mix Modelling, and "Unified” solutions. Optimize provides cross-channel measurement that is fast and actionable for all digital and traditional marketing at any online or offline conversion point. Optimize Insight and Intent are two tools that combine to measure the value and contributions of all campaigns. They then guide you to a media plan and budget to maximize your marketing performance.

Engage customers in their preferred environments while bringing together various stakeholders throughout the media lifecycle via a cohesive platform that supports essential solutions for Media Intelligence, Media Management, and Media Finance. The Mediaocean platform is deeply integrated within the media ecosystem through APIs and bi-directional connections, all supported by a comprehensive omnichannel data warehouse, ensuring unparalleled visibility, control, and efficiency for advertising across multiple channels. Vital data is made accessible precisely when and where it is most crucial. Utilize a robust framework of normalized data that can be strategically applied throughout the campaign lifecycle, enhancing decision-making capabilities. Experience a seamless end-to-end workflow for large-scale omnichannel purchasing, regardless of whether it involves digital or traditional media, direct buys or programmatic approaches, and spanning both open and closed ecosystems. Employ a standardized workflow to manage all aspects of campaigns effectively, along with tailored media accounting solutions that optimize global expenditures and enhance operational efficiency. With the platform’s capabilities, stakeholders can make informed choices that drive success in their advertising efforts.

Explore advertising options tailored to your financial capacity and campaign objectives while receiving proposals from adept media sellers to negotiate optimal agreements. You can implement and track campaigns across various media types without having to leave your workstation. Gainbuzz serves as a digital hub that links media buyers with sellers, featuring marketplace tools that facilitate quicker, more intelligent, and improved media planning and purchasing. By transitioning the entire media sales process online, we empower brands to uncover advertising prospects, engage with media proprietors, and orchestrate their complete advertising campaigns all on a single platform. This streamlines communication, reduces the need for excessive emails and phone calls, and accelerates the overall process. Our dedicated team, driven by a passion for problem-solving and supported by leading investors, comprises experts with deep knowledge in advertising, media strategy, business, and technology. We are committed to transforming the landscape of direct media purchasing for the better. Ultimately, our goal is to create a seamless experience that elevates the effectiveness of advertising initiatives.

ContentCal, a company under the Adobe umbrella, simplifies the process of managing your content marketing and social media strategies, allowing you to channel your energy into creativity and strategic planning. It enables synchronization across multiple channels and teams, streamlining communication and enhancing engagement efforts. With a focus on ensuring seamless global and regional content visibility, it facilitates the effective execution of campaigns. The platform is intuitively designed, allowing users to become proficient in just 15 minutes. You can create, curate, share, draft, and organize your content and campaigns on a worldwide scale. It also allows for the comparison and sharing of best practices, providing insights into what strategies yield the best results and when to implement them, while offering robust reporting on post-performance across the organization. Additionally, users can manage inboxes and track mentions and messages across various channels. Established by a group of agency marketers, ContentCal emerged from the desire for straightforward yet advanced tools to create and disseminate content, along with the need to share that content for client feedback and approval seamlessly. This approach fosters collaboration and enhances the overall efficiency of the content creation process.

Cassandra employs advanced machine learning techniques for marketing mix modeling to thoroughly evaluate your data, crafting a tailored media strategy that consistently enhances your return on investment. As a recognized Meta Measurement Partner, Cassandra is devoted to achieving excellence and fostering innovation in the realm of marketing mix modeling. Our collaboration with Meta, a leading force in global technology, highlights our commitment to delivering state-of-the-art, industry-validated solutions. By integrating seamlessly with your marketing data sources or data warehouse, Cassandra enables you to utilize extensive data insights for growth. With Cassandra’s MMM, you can strategically allocate your media budget in a way that effectively boosts sales and optimizes overall performance. This comprehensive approach ensures that every marketing dollar is spent wisely, paving the way for sustainable business success.

The advent of the Internet has revolutionized the interaction between customers and advertisers. NT is at the forefront of this transformation, creating products designed to assist agencies and marketing professionals in navigating these evolving customer experiences. The NT Programmatic Platform integrates cutting-edge technologies that facilitate effective communication within the realm of online advertising. Various components of the ad placement process include media planning, data collection and analysis, creative development and adaptation, real-time media placement optimization, and thorough statistical evaluation of outcomes. By bringing together advanced advertising technologies, the NT Programmatic Platform enables comprehensive management of the entire media buying cycle, which spans from initial market research and media planning to activating CRM data, optimizing strategies across multiple KPIs, and conducting extensive data analysis. Moreover, during the course of an advertising campaign, the automation of algorithms and the power of real-time bidding optimization help prevent periods of stagnation, ensuring the achievement of all set KPIs. This holistic approach not only enhances efficiency but also significantly improves the overall effectiveness of advertising efforts.

Haus is a cutting-edge marketing science platform that provides brands with the ability to accurately assess the true business effects of their advertising campaigns, whether conducted online or offline, by utilizing automated incrementality experiments. It features innovative products such as GeoLift for geographic incrementality testing, Causal Attribution for regular incrementality assessments, and the soon-to-be-released Causal MMM for media mix modeling driven by incrementality. These advanced tools empower users to quickly design and execute experiments within minutes, receive results in as little as two weeks, and enhance their marketing strategies through daily incrementality insights. Furthermore, Haus is committed to offering privacy-conscious solutions that avoid the use of pixels, cookies, or any personally identifiable information, which ensures adherence to the latest privacy regulations. As the landscape of digital marketing continues to evolve, Haus remains at the forefront, equipping brands with the necessary tools to navigate these changes effectively.

Keen is shaping the future of marketing mix by providing a comprehensive system that integrates both historical analysis and forward-looking, prescriptive planning, ensuring that marketers can continually refine their spending decisions across various channels while linking them to financial outcomes. This enables businesses to quickly adopt data-driven strategies and incorporate new information on the fly. With Keen’s marketing elasticity engine, users can explore all available channels, including those previously untested, allowing for informed scenario planning that aligns with both financial objectives and risk management. When considering marketing metrics, one often thinks of marketing mix models or multi-touch attribution methods to assess past effectiveness. However, the challenge lies in identifying the best opportunities for future initiatives, particularly in uncharted channels or during times of significant uncertainty, such as during a pandemic. Keen’s SaaS platform empowers users to forecast future performance accurately across all channels, enabling them to make wiser, growth-oriented decisions. This innovative approach not only enhances strategic planning but also helps marketers navigate the complexities of an ever-evolving market landscape.

FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.