MarketCast Description
MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.
MarketCast Alternatives
CampaignTrackly
CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions.
Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time.
The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.)
Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors.
Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.
Learn more
Kantar Marketplace
Enhance your competitive advantage by leveraging agile consumer insights. Our advanced platform caters specifically to innovative brands, enabling them to thrive in today's market. Kantar Marketplace serves as an automated market research solution tailored for insights experts, marketing professionals, and agencies eager to experiment, learn, and accelerate their progress. This unique platform stands out as the only market research tool with independently validated capabilities that accurately forecast sales and brand expansion. Quickly obtain answers to your critical inquiries through proven automated research solutions crafted to meet the highest quality standards. Select from a comprehensive range of modular offerings, including surveys, reports, and data, allowing you to conduct your own market research or leverage Kantar’s specialized services. Gain access to global insights with solutions available in 70 countries, continually expanding to meet client needs. With dedicated local support and account management, rest assured knowing you have assistance whenever needed. As the world’s foremost data, insights, and consulting company, Kantar is committed to helping clients understand consumer behavior and drive growth effectively. Our expertise empowers brands to navigate the complexities of the market landscape with confidence and clarity.
Learn more
BL.INK
BL.INK is a sophisticated link management platform that empowers businesses to meticulously capture, track, and manage every customer interaction across various channels. BL.INK improves digital marketing attribution by making it simple to create and deploy branded shortened URLs and QR codes that capture unlimited data points. This data collection leads to perfectly-structured, consistent information crucial for improving marketing ROI and marketing attribution reporting. Trusted branded short links and QR codes also boost click-through rates in SMS messages, direct mail, emails, social media, product packaging, signage, and even TV advertisements.
Our platform supports GS1 Digital Link and GS1 2D barcodes, providing valuable insights for consumers and supply-chain vendors throughout their engagement journey.
BL.INK is committed to data security and compliance, offering global data residency options, HIPAA compliance, and SOC 2 certification. Since our inception in 2008, we have proudly served many industries, including healthcare, retail, consumer goods, CPG, healthcare, aviation, enterprise software, and financial services. BL.INK integrates with Adobe Analytics, ObservePoint, Khoros, Google Analytics, and more.
Learn more
Checker Software
Checker is a professional market research solution, that allows for conducting 360-degree customer satisfaction campaigns. Offering a Mystery Shopping platform, alongside a full-fledged application for customer experience management, helps with multichannel data collection, complete operational workflow, and unified reporting tools.
Checker offers an integrated market research platform, allowing to conduct Mystery Shopping, CX/VoC, and VoE surveys efficiently:
Mystery shopping software;
CATI surveys;
CAPI surveys;
CAWI surveys (Internet surveys, Email surveys, SMS surveys);
Retail audit.
With excellent customer service and an end-to-end enterprise-level CX solution, Checker has won global recognition worldwide, reaching new partners and clients across 4 continents.
Learn more
Integrations
Company Details
Company:
MarketCast
Year Founded:
1988
Headquarters:
United States
Website:
marketcast.com
Media
Recommended Products
Enterprise-grade ITSM, for every business
Freshservice is an intuitive, AI-powered platform that helps IT, operations, and business teams deliver exceptional service without the usual complexity. Automate repetitive tasks, resolve issues faster, and provide seamless support across the organization. From managing incidents and assets to driving smarter decisions, Freshservice makes it easy to stay efficient and scale with confidence.
Product Details
Platforms
Web-Based
Customer Support
Online Support
MarketCast Features and Options
MarketCast Lists
MarketCast User Reviews
Write a Review- Previous
- Next