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Description

Address your most pressing marketing inquiries, such as the timeline for achieving financial returns, decisions on whether to buy, sell, or maintain current marketing investments, brand messaging and creative strategies, and anticipated returns on future marketing expenditures. The MRC accreditation ensures top-tier standards for advertising measurement in both desktop and mobile web environments, with audits conducted by one of the leading four accounting firms. C3 Metrics enhances the effectiveness of marketing strategies through its Attribution Data Cloud, as well as its enterprise-level solutions for Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Unified Marketing Measurement (UMM), which revitalize outdated reporting into actionable, real-time insights across various platforms. Companies employing C3 Metrics typically experience over a 15% increase in advertising return on investment and a remarkable sixfold return on their attribution investments. By leveraging these tools, businesses are empowered to make informed decisions that significantly boost their marketing outcomes.

Description

MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Voxpopme No 

Integrations

Voxpopme Yes 

Pricing Details

Contact C3 for pricing quote.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

C3 Metrics

Country

United States

Website

c3metrics.com

Vendor Details

Company Name

MarketCast

Founded

1988

Country

United States

Website

marketcast.com

Product Features

Campaign Management

Channel Management No 
Contact Database Yes 
Email Marketing No 
Event Triggered Actions No 
Lead Management Yes 
Multi-Campaign No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking No 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking Yes 

Product Features

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

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