Alternatives to DeepIntent

Marketing solutions driven by data leverage a Customer Data Platform to enhance the optimization of consumers' purchasing journeys. By activating and utilizing first-party data, marketers can gain improved insight and transparency throughout their marketing and advertising processes. Develop precise user personas informed by demographics, behaviors, transaction records, and browsing habits, while also enhancing these groups with additional data layers. Oversee digital inventories across your own or partners' platforms to generate extra revenue or launch targeted campaigns. Integrate valuable information from various sources—whether online or offline, first-party, second-party, or third-party data. Employ this consolidated data perspective to craft effective digital strategies. Implement either existing or tailored Machine Learning models to formulate custom segments and audience cohorts, alongside predictive modeling and heuristics, thus ensuring that your marketing efforts are both strategic and impactful. This comprehensive approach not only boosts engagement but also fosters long-term customer loyalty.

GO Digital is a Demand Side Platform that allows you to target your ideal audience. Our platform helps you reach more B2B customers with your ads. Find out how B2B advertising quality can help you grow your pipeline. Target millions of business users by using 100+ B2B filters, such as title, industry and company size. Improved targeting can increase engagement. All Campaigns can be tailored to specific personas. There are many options and industry-leading data accuracy. Bidder as-a-Service gives sophisticated marketers access to a cloud platform that allows them to create RTB (real time bidding) platforms. All the bid options that you need, with no overhead or complexity. Same-day deployments in a custom bid environment. Deploy the CIENCE tracking pixel and take your ads, remarketing/retargeting, and follow-up to the next level. It's all in one platform.

Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.

AdLib: The Premium Demand Side Platform For Everyone Reach your audience on the world's most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources. AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels. The AdLib DSP AdLib offers marketers an easy way to access premium audiences and publishers at scale and across all channels while eliminating the wasted time and money typically spent figuring out the complexities of programmatic marketing. Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All! Campaigns -Launch In Less Than 60 Seconds -Maximize Brand Awareness & Growth Magic Ads -Clean, Modern, & Authentic Ad Builder -Outperform Branded Ads by 2x Dashboard -24x7 Real-Time Reporting -Actionable Metrics & Deep Insights

The Viant Advertising Cloud serves as a comprehensive suite of cloud-based tools designed to help marketers effectively target the most suitable buyers by utilizing valuable insights from premier data providers, facilitating omnichannel engagement, and assessing the contribution of advertising efforts to sales and other critical performance metrics (KPIs). Comprising three core applications, the Ad Cloud enables marketers to plan, implement, and evaluate their strategies within a unified set of people-centric solutions. Viant is committed to ensuring that brands can effortlessly oversee their campaigns without compromising transparency in their people-based advertising efforts. To support this commitment, we have integrated a variety of tools throughout the Ad Cloud, ensuring smooth workflows and clear visibility into advertising strategies and outcomes. Moreover, Viant provides direct access to the foundational technology that drives all applications within the Ad Cloud, reinforcing our dedication to empowering marketers with cutting-edge resources. This approach not only enhances campaign efficiency but also fosters trust and accountability in advertising practices.

The evolution of television advertising has arrived, showcasing a complete programmatic solution designed for the present, future, and what lies ahead. Fine-tune your campaign strategies and forecast outcomes accurately. Create requests for proposals (RFPs) and target specific audiences while optimizing dayparting strategies. Our pre-sales planner offers an immediate and thorough overview of opportunities available within the programmatic CTV bidding environment. We have meticulously mapped US households, encompassing all OTT markets across 210 domestic designated market areas (DMAs). With our advanced decision-making engine, data insights, and localized coordination, you gain access to detailed views of elusive target audiences. This enables smarter purchasing, rapid execution, and enhanced performance with a detailed local perspective. Whether you prefer a standard setup or a tailored solution, our versatile user interface can accommodate any requirement. You can integrate your own data, order management systems, or deal identifiers, and our comprehensive platform, proprietary bidding system, and identity graph will manage the rest. The essential tools you require are specifically crafted for contemporary television advertising. Expand your CTV reach while optimizing revenue growth across all media channels, ensuring that you remain competitive in an ever-evolving landscape. The future of advertising is not just about reaching audiences; it's about understanding them deeply and engaging them effectively.

Easily connect with targeted segments of mobile audiences and conduct thorough optimization on the signals that contribute to enhanced campaign performance and return on investment. Go2mobi provides a range of platform and account management solutions tailored to meet the unique requirements of agencies, brands, app developers, affiliates, and publishers alike. If you require support, our team of programmatic platform specialists is ready to offer exceptional customer service to assist you in reaching your objectives. Recently, Go2mobi has launched a one-to-many integration with BidSwitch, a robust routing technology that facilitates access to over 150 supply partners. As a result, advertisers now have the ability to engage with a larger pool of users across a variety of channels, applications, and websites! This partnership with BidSwitch equips Go2mobi with the necessary infrastructure to seamlessly connect with leading global SSPs without having to create custom integrations for each partner individually. As a dedicated Mobile Audience Targeting Platform, Go2mobi drives more than 25,000 mobile marketing actions for advertisers daily, showcasing its commitment to delivering excellent results. With such extensive capabilities, Go2mobi continues to position itself as an industry leader in mobile marketing solutions.

Microsoft Invest is a forward-looking demand-side platform tailored for the evolving landscape of video advertising. It combines an integrated system with a strong emphasis on data-driven outcomes, allowing users to captivate audiences across various screens while achieving substantial business objectives. Featuring a user-friendly, graphics-oriented method for discovering and activating deals, it provides access to exclusive premium deal catalogs and unprecedented insights into deal inventory. You can explore specially curated catalogs sourced from elite data owners that are readily available to help you engage large audiences effectively. With the capacity to reach over a billion users, including countless individuals who may not be accessible through other means, Microsoft’s extensive audience base is a significant asset. Additionally, you can enhance your confidence in campaign strategies by prioritizing relevant data before launching your initiatives. This approach enables cross-channel planning, amplifies digital investments, identifies the ideal audience, and uncovers premium inventory, all while breaking down traditional planning and buying barriers. Ultimately, Microsoft Invest positions itself as a comprehensive solution to elevate your advertising efforts in the digital age.

Gain immediate access to enhanced data insights, greater advertising efficiency, and a simplified approach to diversifying your ad expenditure for the best possible outcomes. In order to develop tailored growth strategies and implementation, it is essential to ensure that your Demand-Side Platform (DSP) is functioning in your favor. Our specialists employ precise targeting methods and well-defined high-intent audience profiles to optimize the effectiveness of your campaigns. You will benefit from a comprehensive dashboard that displays vital performance metrics for your campaigns. This platform has been designed by industry professionals utilizing the most comprehensive first-party customer data available, all while offering the most competitive pricing in the market. Leverage in-depth consumer insights to create personalized marketing initiatives across various platforms, including websites, apps, and television. Clients receive their own access to monitor campaign performance, which updates every 15 minutes for real-time insights. Additionally, implement tailored media purchasing strategies to enhance brand visibility, re-engage previous customers, and gain an edge over your competitors. You also have the option to let AI generate unique creative assets and headlines that align perfectly with your content strategy, ensuring a cohesive message. This innovative approach can significantly enhance your advertising effectiveness and overall marketing success.

Active Agent is a comprehensive omnichannel demand-side platform that provides cutting-edge marketing technology aimed at value-driven, automated, and data-centric media purchasing. It accommodates multiple formats such as display, mobile, native, video, digital out-of-home, cinema, digital audio, and both linear and programmatic television. The platform facilitates effective planning, purchasing, and optimization of programmatic advertising across these diverse channels. Active Agent guarantees full compliance with data protection regulations through straightforward campaign configurations that automatically align with IAB standards and EU guidelines. Brand safety is prioritized through pre-bid integrations that deliver automatic quality control during media buying, ensuring that placements are secure and tailored to each brand's needs. Furthermore, the platform allows for centralized management of all prevalent deal types, complete with forecasting and in-depth reporting features, along with an extensive directory of exclusive, always-on deals spanning various channels. This level of integration and accessibility empowers advertisers to maximize their campaign effectiveness and reach their target audiences more efficiently.

PulsePoint is an innovative technology firm that utilizes real-time data to revolutionize the landscape of healthcare marketing and decision-making processes. By analyzing intricate health indicators and merging digital factors with tangible data, PulsePoint offers an extensive perspective on health consumers. Their systems employ machine learning and programmatic automation to harness this information, streamlining marketing efforts, customer analytics, predictive modeling, and decision-support functions. This methodology allows healthcare marketers to effectively connect with the appropriate audiences on a large scale, while publishers enjoy enhanced profitability through insightful actions. In this way, PulsePoint not only transforms marketing strategies but also improves overall healthcare outcomes.

Zeta Global operates as a marketing technology firm that leverages a substantial data set comprising over 2.4 billion identities, utilizing AI-driven insights to discern consumer intent, enhance user experiences, and foster customer growth and retention. It offers a comprehensive toolkit for marketers, addressing every phase from customer acquisition to ongoing engagement. By identifying target audiences and crafting tailored experiences across multiple channels, Zeta enables real-time personalization at an extensive scale, leading to exceptional results. The Zeta Marketing Platform delivers an instantaneous overview of both prospects and existing customers, harnessing AI to provide deep and wide-ranging personalization across all platforms. With a unique blend of capabilities, Zeta has supported brand growth for more than ten years, continuously adapting to meet the evolving needs of the marketplace. This commitment to innovation and effectiveness sets Zeta apart in a competitive landscape.

RhythmOne stands out as a frontrunner in providing innovative multiscreen digital advertising solutions. With a strong focus on advanced TV and leveraging one of the most efficient programmatic platforms available, we enable brands to effectively engage with their target audiences, enhancing results for both advertisers and publishers across various devices. Consistently recognized, RhythmOne has once again secured the top position in Pixalate's Global Seller Trust Index. Explore how we create brand-safe environments for our clients and partners. As the landscape of Connected TV evolves into Advanced TV, YuMe by RhythmOne offers expansive reach, precise targeting, tailored creative, and distinctive measurement solutions, allowing brands to seamlessly extend their linear TV and multiscreen digital video initiatives to connected viewers. Additionally, RhythmInfluence by RhythmOne bridges the gap between marketers and enthusiastic influencers, who skillfully integrate branded narratives into the trusted content and social platforms consumers engage with, yielding impactful outcomes that resonate effectively. Through these initiatives, we strive to redefine the advertising experience for both brands and consumers alike.

Made for Growth, Built for App Marketers. RevX assists app businesses to acquire and re-engage users through programmatic advertising to retain or accelerate revenue. We are all about helping your app business grow. We use data science, AI, and innovative technology to create seamless ad experiences that delight your app users. We are currently helping customers to transition to iOS 14.5 by scaling LAT traffic and ensuring that we are ready for the highest media buying efficiency. Platform Features: Mobile user acquisition, reengagement, programmatic apps impact campaigns, dynamic real time targeting, creative innovation and dynamic creative optimization. Place optimization, CPA/CPI prediction, uplift reports, deep learning algorithms.

Tap into Bidtellect’s extensive ecosystem of Native inventory, featuring over 5 billion Native auctions daily. Designed specifically for marketers, Bidtellect stands out as the sole Native platform offering sophisticated KPI optimization aimed at engaging targeted consumers to take desired actions. We provide a dual advantage: Bidtellect’s dedicated Account Services team works closely with clients to devise and implement tailored strategies for each campaign. Additionally, our acclaimed creative team, [b]+studio, leverages a data-informed approach to craft custom Native images and copy that achieve optimal performance. Recognizing that content plays a pivotal role in every brand’s marketing strategy, it significantly impacts nearly every online initiative. We integrate with top industry supply sources to deliver the highest quality inventory to our brand partners, enabling the smartest choices for your content distribution campaigns. Native Ads enhance marketers’ content marketing and distribution efforts. Initiating your journey with us is straightforward. With our robust resources and expertise, you can confidently navigate the landscape of digital marketing.

Roku Advertising is designed to help businesses reach more consumers through targeted ads on the leading streaming platform in the U.S. With access to over 125 million viewers daily, Roku offers an expansive and precision-driven solution for marketers. The platform combines powerful performance analytics and a robust set of ad tools to drive results, whether your goals are top-of-funnel awareness or lower-funnel sales. Roku enables brands of all sizes to tap into the growing streaming trend, ensuring they reach their target audience effectively. Its innovative advertising solutions, including video ads, native ads, and action ads, allow for seamless and impactful ad placements across the streaming space, all while providing insights on campaign effectiveness.

The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.

Our comprehensive omnichannel demand-side platform (DSP) empowers marketers to seamlessly oversee campaigns across various channels such as mobile, display, social media, video, audio, and native advertising, all while granting exclusive access to our extensive global network of premium supply sources. By providing an all-in-one suite of tools for campaign execution, creative management, targeted outreach, and performance reporting, we enable marketers to break free from isolated channel strategies, thereby enhancing consumer engagement and achieving significant business outcomes through their marketing efforts. This holistic approach not only streamlines the campaign management process but also fosters a more integrated marketing strategy.

It stands out as the singular DSP that integrates search, social media, and direct site interactions through a unified interface. Basis DSP opens the door to a comprehensive programmatic realm filled with diverse inventory, targeted audiences, and extensive data sets, enabling users to efficiently plan, purchase, and oversee their campaigns. The seamless interoperability with various platforms for search, social media, and ad servers allows media professionals to devise and implement effective digital media strategies more easily. The billing automation feature within Basis DSP streamlines the reconciliation of delivery metrics and simplifies the creation and payment of invoices. Users can effortlessly plan, negotiate, and monitor bespoke PMP offerings among a multitude of esteemed publishers—all within the Basis environment. Additionally, the powerful artificial intelligence engine in Basis helps enhance campaign results by allowing users to select from either algorithmic or machine learning optimizations for automatic data analysis. With access to the industry's top exchanges and over 25,000 audience segments from more than 30 data providers, as well as versatile inventory and targeting options, Basis DSP empowers advertisers to make informed decisions and improve their digital marketing efforts. This holistic approach ensures that clients can maximize their advertising potential while navigating a complex landscape with ease.

Amazon DSP serves as a programmatic advertising platform that enables you to buy ads effectively to engage both new and existing audiences across various digital spaces. Leveraging exclusive insights and consumer purchase behaviors, this platform allows you to connect with the most pertinent audiences wherever they interact online. You can strategize your marketing initiatives using valuable insights and evaluate performance through detailed reports, all provided at no extra charge. To uphold quality and brand integrity, we implement meticulous reviews across review platforms and conduct real-time bidding assessments. The latest enhancements in Amazon DSP include innovative machine learning models designed to boost campaign efficacy and assist advertisers in reaching untapped audiences. By exploring how Amazon DSP can facilitate the development of programmatic advertising campaigns, you can better shape your marketing strategies based on data and analytics. Additionally, consider enrolling in our Amazon DSP certification program to enhance your expertise and learn how to fine-tune your advertising strategy effectively. This certification will not only validate your knowledge but also equip you with practical skills to navigate the dynamic advertising landscape.

By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.

At the core of Basis lies our renowned omni-channel demand-side platform (DSP), designed for exceptional speed and efficiency, ensuring your programmatic campaigns succeed. By utilizing Basis' advanced artificial intelligence engine, you can achieve superior results for your campaigns. Opt for either algorithmic or machine learning optimization, which continuously assesses data from over 30 different campaign metrics to align with your specific objectives. This enables you to make informed, optimized decisions that enhance overall performance. With Basis' robust performance automation, you can scale your efforts effectively. Engage users in real-time through advanced geo-fencing features that let you pinpoint specific locations on a map, upload street addresses, or target various places by category. Build audiences based on users who have visited a particular location, address, or category. Additionally, Centro capitalizes on over 15 years of strong publisher partnerships to offer you an unparalleled library of more than 2,000 active private marketplace deals across a wide range of leading websites, ensuring you have access to exceptional advertising opportunities. This extensive network allows for greater flexibility and creativity in campaign execution, ultimately driving more impactful results.

We make ad-management easy. AdServer capable for inventory and demand. All-in-one technology stack for Ad Network Owners and Media Holdings. Data management tool built-in for audience collection and segmentation. A richly-featured proprietary RTB platform that provides access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Optimal stack Enterprise level adtech solutions for effective programmatic purchasing. A richly-featured proprietary RTB platform that offers access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Admixer.HB+, a header-bidding platform, allows publishers to maximize ad revenue. Admixer.HB+'s competitive marketplace, streamlined tools for management, and focus on the user experience help publishers achieve their digital advertising goals.

ExactDrive has created a cutting-edge real-time media buying platform that empowers digital marketers to assess, bid on, and acquire advertising space on an impression-by-impression basis. Through real-time bidding, advertisers can forge impactful one-on-one connections with consumers while achieving enhanced scale, brand safety, and efficiency in their campaigns. Whether your goal is to increase brand awareness, prompt consumer action, or explore new marketing channels, ExactDrive's dedicated managed services team operates in the background to ensure you achieve your objectives, allowing you to concentrate on key operational tasks. Our comprehensive digital media buying and planning platform serves as an all-in-one solution for planning, trafficking, managing, and evaluating your online advertising strategies. To gain access to expert support and take charge of your campaigns, simply complete the provided form. With ExactDrive, you can harness complete control over your online advertising initiatives, backed by our proficient managed services team. The platform offers the agility and reach necessary for achieving optimal results in your campaigns while providing unparalleled insights through advanced reporting features. Moreover, you can rest assured that our innovative approach will help you navigate the complexities of digital advertising with ease.

ad:personam, a self-serve DSP, is built on the Xandr Microsoft DSP API and offers a solution for programmatic marketing to small businesses, startups, or agencies. It breaks down financial barriers by allowing everyone to access programmatic advertising. The platform offers a variety of programmatic purchasing solutions, such as Contextual Targeting and Audience Target Groups. It also offers Connected TV, Video & Audio Campaigns, Retargeting, and Video & Audio Campaigns. The platform supports a variety of creative ad formats, including GIF, JPEG and PNG files, HTML5, audio and video files. Integrating with Google Looker allows for real-time dashboards and reporting. The Smart Templates feature ensures swift campaign setup, while built-in fraud detection and site whitelisting/blocklisting tools ensure authentic ad interactions. Ad:personam also offers access to global data and inventory providers, including video, audio and CTVs. This opens the door to premium audiences and sites.

Bid farewell to the complications associated with out-of-home advertising. AdQuick uniquely merges advanced technology, extensive OOH knowledge, and comprehensive data to facilitate efficient and seamless advertising purchases on a global scale. Our platform simplifies the process for brands and organizations to strategize, acquire, and assess their out-of-home advertising efforts. Understanding the value of your time and financial resources, we have developed tools designed to maximize both. Our experience has highlighted the necessity for a more efficient planning and purchasing process. Utilize our diverse set of tools to enhance your business operations and impress your clients. Easily showcase and manage your distinctive inventory through an elegantly designed interface that allows for simple discovery and integration into campaigns from major national brands, all at no cost! With the assistance of a dedicated strategist, you can plan, purchase, and evaluate traditional out-of-home advertising from the widest array of inventory available while also planning, buying, and measuring programmatic digital out-of-home campaigns seamlessly. This comprehensive approach ensures that every aspect of your advertising strategy is covered efficiently.

Manage CPM Native Ads across more than 20 networks through a single platform. Our Native DSP Platform allows you to purchase, monitor, and enhance your performance advertising efforts seamlessly. Acquire traffic that leads to conversions from various ad exchanges while utilizing our integrated tracking system to keep an eye on your performance metrics. With the assistance of our experts, scaling your campaigns becomes a straightforward process. Tailored specifically for affiliate marketers and performance-oriented agencies, you can quickly generate reports across different groups. Dive deep into data analysis based on multiple selected dimensions to gain comprehensive insights into the traffic you're procuring, including site domains, widget IDs, application names, and the entire approval procedure. Establish your preferred optimization target for metrics such as iCTR, CPV, CPC, or CPA, and let our algorithm work towards achieving those goals efficiently. Leverage advanced technology that connects your ads with suitable sites to effectively reach your desired audience and boost your CTR. Experience swift campaign approval in under five hours to accelerate your ad deployment, while also receiving detailed information regarding the approval process. Additionally, gain access to exclusive marketplace deals to take advantage of high-quality, precisely targeted ad placements that enhance your overall advertising strategy. Ultimately, this comprehensive approach empowers you to maximize your ad performance across diverse platforms.

Navigating the complexities of native advertising can be daunting without adequate technology and expertise, but Zemanta streamlines the process significantly. Offering direct access to over 35 networks and exchanges tailored for native advertising, such as Outbrain, Sharethrough, and Triplelift, Zemanta effectively drives traffic and enhances audience engagement. Its key features include: - Complete Transparency – Insight into network media spend, data expenses, and CPCs - A single insertion order (IO) that allows budget management across 25+ networks and exchanges - Integrations with web analytics for tracking post-click performance - Real-time reporting and optimization capabilities - Extensive scale, reaching over 250 million unique users in the US - Targeting audiences using both first and third-party data Additionally, users can upload and oversee thousands of ads from a unified library. Zemanta's platform automatically adjusts your creative assets to fit various native ad formats, enhancing visibility across multiple channels. With the convenience of a single insertion order, you can efficiently manage budgets across more than 35 sources in real time, making your advertising efforts more effective. This ensures that marketers can focus on strategic growth while leveraging Zemanta’s robust technology to simplify their campaigns.

Where programmatic and media converge, Adobe stands out as the sole independent advertising platform that seamlessly integrates and automates every aspect of media, screens, data, and creativity on a large scale. The era of fragmented media management is now a thing of the past. For businesses aspiring to advance their digital marketing initiatives, automated media purchasing through a demand-side platform has become essential. The DSP selection you make can offer a significant advantage, enabling effective and economical strategy implementation while accurately forecasting results and enhancing the customer experience. Consistently recognized as a Leader by Forrester, Adobe Advertising Cloud is well-equipped to assist you in achieving leadership in your own market. With a unified demand-side platform, visualizing an omni-channel strategy becomes significantly more manageable, as Adobe Advertising Cloud DSP is the most extensive and agnostic platform available, granting access to ad inventory across virtually all media and supplying the necessary tools for quality control and measurement. By leveraging these capabilities, you can optimize your advertising efforts and drive better results.

FoxPush serves as a comprehensive service provider that merges cutting-edge technology with integrated advertising solutions, prioritizing audience engagement and overall success. Its platform features an accessible technology portal tailored to address the demands of website traffic and advertising management efficiently. Among its primary offerings are native advertisements that deliver superior performance, increased click-through rates, and improved brand visibility through captivating ads; lead generation tools that facilitate the execution of lead forms with optimal performance; and a bespoke video player designed for quality, speed, and adaptability to effectively reach target audiences. Additionally, their data solutions focus on enhancing engagement, enriching user experiences, discovering new clients, and facilitating business growth, while their Demand-Side Platform (DSP) is specifically crafted to tackle contemporary marketing and advertising challenges. With user-friendly features that cater to both emerging startups and well-established organizations, FoxPush provides significant benefits such as GEO targeting that allows for precise focus on specific towns, cities, and regions based on the intended audience, thereby ensuring more effective advertising strategies. Ultimately, FoxPush stands out as a versatile partner in the digital advertising landscape, empowering businesses to achieve their marketing goals with its innovative solutions.

It is the sole demand-side platform that integrates search, social, and site direct functionalities through a unified interface. Basis DSP provides users with access to a comprehensive programmatic ecosystem filled with inventory, audiences, and datasets, along with the capability to plan, purchase, and oversee campaigns effectively. This platform combines end-to-end process automation with programmatic digital media planning and execution. Its seamless interoperability with search, social, and ad server platforms allows media professionals to devise and implement robust digital media strategies. The billing automation feature within Basis DSP simplifies the reconciliation of delivery metrics and streamlines the creation and payment of invoices. Additionally, users can plan, negotiate, and monitor custom private marketplace offerings across a vast array of premium publishers without needing to exit the Basis platform. By leveraging the advanced artificial intelligence engine of Basis, users can enhance campaign outcomes—opting for either algorithmic or machine learning optimizations that automatically interpret data for better decision-making. This all-in-one solution revolutionizes the way media professionals approach campaign management and execution.

uDSP, a machine-learning powered Adtech Platform. We help agencies and brand plan, execute, and optimize high-performing advertising campaigns using engaging Machine Learning algorithms and advanced targeting abilities. KEY FEATURES: ● Multiple promotion channels. ● Cross-channel ad serving ● Automated machine learning optimization ● Brand Safety, antifraud ● Service powered by people ● Ready-to-use technology

Traffic Roots offers a programmatic advertising platform tailored for agencies, media buyers, and brands, emphasizing that not all such platforms are the same. With the Traffic Roots DSP, you can effectively reach your target audience with great accuracy, while also updating campaigns and monitoring reports in real time. Experience an instant boost in website traffic and user engagement, as our advanced ad targeting data connects you with consumers seamlessly. Ensure your brand remains visible in the digital space, featuring advertisements on popular apps and lifestyle publications. If you seek coverage in mainstream media, we cater to a wide range of interests, from general news to niche topics like CBD, cannabis, politics, and even adorable puppies. As a rapidly evolving and forward-thinking advertising technology firm, Traffic Roots is dedicated to enhancing revenue for the digital ecosystem, particularly within the cannabis sector. Our commitment to building, transforming, and improving technology at an impressive scale sets us apart as leaders in innovation. By continuously adapting and expanding our offerings, we strive to meet the diverse needs of our clients and the ever-changing market landscape.

Our technology is designed to deliver audiences effectively at a large scale. It not only broadens your outreach but also establishes connections with partners, allows for optimization in real time, and simplifies the reporting process. FreeWheel’s comprehensive capabilities assist throughout the entire purchasing journey, from the initial planning stages to the analysis of outcomes. Acquire inventory on a large scale across various screens through direct links to prominent publishers and high-quality inventory sources by utilizing FreeWheel’s technology, tools, and workflows. You can access and consolidate supply from the entire ecosystem while transacting with agencies and programmatic partners as necessary. By transforming the traditional process of planning and purchasing, you can also oversee and enhance campaigns in real time, all through a single platform. Harness automation, audience-focused buying strategies, and instantaneous insights to achieve greater effectiveness. Gain deeper insights into your investments to enhance future planning and purchasing cycles. Assess performance and return on investment, utilizing a cohesive dataset to guide your future investment strategies and decisions effectively. This streamlined approach not only enhances efficiency but also positions your organization to adapt to evolving market dynamics more swiftly.

As the volume of data increases and the importance of protecting consumer personally identifiable information (PII) escalates, marketers face an ever-growing array of challenges in achieving brand and sales growth efficiently. To tackle these issues, advanced AI-driven decision-making technology designed for scalability is essential. Scibids specializes in marketing AI and currently provides a solution for addressable paid digital media that enhances KPI performance by 30% to 70%, even when campaigns have hit a performance plateau or have stopped scaling. It is imperative for marketers to view AI-driven optimization as a necessity rather than an option. Uniquely, Scibids AI introduces an intelligent interface that integrates seamlessly with demand-side platforms (DSPs) to elevate campaign optimization to new heights. This technology accommodates various formats—ranging from standard and rich IAB display ads to video, native, and audio formats—while also being equipped to optimize a wide array of KPIs, including custom formulas that utilize diverse measurement sources. Additionally, the implementation of such innovative solutions can significantly enhance overall marketing strategies and lead to more effective consumer engagement.

The Finch ecommerce growth platform aims to support businesses in enhancing their online sales performance. It offers a variety of data-driven insights and tools that enable companies to fine-tune their marketing strategies effectively. Additionally, the platform boasts features like a bidding engine and an intuitive reporting dashboard, which further assist businesses in making informed decisions. This comprehensive suite of tools is tailored to empower businesses to maximize their growth potential in the digital marketplace.

The Comprehensive Advertising Solution. A software suite designed for advertisers and agencies, featuring an extensive array of interrelated tools that enable you to discover, monitor, and connect with your target audience through diverse channels. We have developed the most accessible and clear advertising technology platform available today. Each component offers robust individual functionalities while also being capable of integrating flawlessly with other elements of our advertising solution to optimize outcomes. This is all supported by an inclusive strategy that merges with other top-tier technologies and services to help you achieve the best possible results. With a vast international presence, we provide localized support as one of the largest privately-owned and independent advertising technology firms in the world. Our commitment to innovation ensures that we continuously adapt to the evolving needs of the advertising landscape.

Elevate your branding and performance objectives with the ASTRAD DSP platform, which offers a safe, transparent environment and an emphasis on data-driven strategies paired with cutting-edge AI models to enhance your marketing initiatives. Our platform simplifies campaign management by eliminating the hassle of ad placement decisions, allowing you to concentrate on analyzing performance metrics and achieving tangible results. With ASTRAD, you can expand your brand's reach on a global scale, ensuring your ads are seen by a wider audience. Monitor your campaigns in real-time and leverage comprehensive analytics to refine your advertising strategies seamlessly. Ensure your ads are strategically placed for maximum effectiveness, accessing your target audience across multiple devices, including desktops, mobiles, tablets, and connected TVs. Deliver your advertisements precisely where your ideal customers are already engaging, making your marketing efforts more effective than ever before. By utilizing ASTRAD, you not only save time but also increase the potential for higher engagement and conversion rates.

Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.

We integrate technology, data, creativity, and service to enhance performance and efficiency in the interconnected landscape of CTV, linear, and digital media. Our platform alleviates the financial and operational burdens imposed by superfluous intermediaries, addresses issues of fragmentation, and our exceptional consultative support is consistently available to assist you in navigating the constantly evolving landscape of privacy and technology. The Nexxen technology stack encompasses solutions tailored for every phase of the supply chain journey—from planning and activation to optimization and measurement—allowing for each to be utilized independently according to your specific requirements. This flexibility ensures that clients can adapt their strategies effectively, maximizing their potential in a dynamic market.

Effective advertising must blend exceptional features with user-friendly design, offering all necessary tools within a single platform. By utilizing micro audience targeting and machine learning, programmatic media can achieve remarkable precision in its performance. Additionally, a cloud-based architecture that is dynamic helps to reduce operational expenses. We are convinced that the future of media buying platforms should encompass a comprehensive suite of features and tools that advertisers require, all for one transparent price. Furthermore, we advocate for the integration of ad fraud monitoring and brand safety measures directly into the system. With pre-bid and post-bid processes, along with detailed fraud detection dashboards, advertisers can gain insights into the nature of fraud across their preferred publishers and those in the real-time bidding space. Moreover, we believe that an automated programmatic ecosystem not only enhances speed-to-market but also boosts overall performance, ultimately leading to more successful advertising campaigns. This holistic approach ensures that advertisers can navigate the complexities of the digital landscape with confidence and clarity.

Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.

Identify potential leads that are ready to make a purchase by exploring relevant topics and keywords online. Gain access to over 65 million direct dial numbers and more than 150 million verified email addresses. Customize your account landscape by utilizing over 300 attributes, insights, and recent activities for precision targeting. Implement focused display and social media advertising campaigns directed at prospective clients based on their job titles, management levels, and departments within companies that demonstrate buying intent. Aim for high-value accounts and decision-makers in your target market to maximize your outreach. Initiate marketing efforts using top-notch buyer intent signals, industry insights, and technographic information. Seamlessly integrate with your CRM and marketing automation tools for effective cross-platform targeting. Encourage website visitors to engage and convert into leads, whether through initiating conversations or completing forms. By leveraging real-time insights and analyzing on-page behavior, you can effectively engage, nurture, and convert a greater number of website visitors into valuable leads. This strategic approach ensures that your marketing efforts are not only efficient but also highly effective in driving conversions.

Adtelligent empowers publishers to achieve technology independence by offering a fresh avenue to access demand without incurring hidden programmatic taxes and revenue shares. Our platform boasts robust ad serving capabilities, header bidding functionalities, and tools designed to create alternative entry points for buyers. This open platform for Header Bidding management not only helps publishers enhance revenue but also streamlines the integration process. While the programmatic and data revolution has brought forth remarkable efficiency for advertisers, it has come at a steep price for media owners. Many publishers have compromised their autonomy to drive revenue growth, often forging complex outsourced technology relationships with demand partners and intermediaries. As a result, they have relinquished control over how they sell their audience to buyers, which was once a fundamental aspect of their business model. By utilizing Adtelligent, publishers can reclaim this control and redefine their revenue strategies.

Regain authority over your digital advertising efforts by implementing programmatic ad campaigns of any size using our comprehensive digital advertising platform. Identify the most effective targeting strategy tailored to your campaign objectives. Experience straightforward campaign setup alongside personalized assistance. Effortlessly oversee and refine numerous advertisers and programmatic ad initiatives, regardless of your specific goals. With our user-friendly and feature-rich software coupled with customer onboarding, you can efficiently plan and implement your campaigns. Initiate precisely-targeted campaigns utilizing custom audiences derived from both first and third-party data. Additionally, you have the ability to focus on specific geographic areas or tailor your approach based on website content and category classifications. Our platform provides innovative tools to deftly merge first and third-party data, resulting in custom audiences composed of your most valuable users, ensuring the best possible results. You can streamline your advertising process and significantly boost your campaign effectiveness with our advanced solutions.