Viant Advertising Cloud Description
The Viant Advertising Cloud serves as a comprehensive suite of cloud-based tools designed to help marketers effectively target the most suitable buyers by utilizing valuable insights from premier data providers, facilitating omnichannel engagement, and assessing the contribution of advertising efforts to sales and other critical performance metrics (KPIs). Comprising three core applications, the Ad Cloud enables marketers to plan, implement, and evaluate their strategies within a unified set of people-centric solutions. Viant is committed to ensuring that brands can effortlessly oversee their campaigns without compromising transparency in their people-based advertising efforts. To support this commitment, we have integrated a variety of tools throughout the Ad Cloud, ensuring smooth workflows and clear visibility into advertising strategies and outcomes. Moreover, Viant provides direct access to the foundational technology that drives all applications within the Ad Cloud, reinforcing our dedication to empowering marketers with cutting-edge resources. This approach not only enhances campaign efficiency but also fosters trust and accountability in advertising practices.
Viant Advertising Cloud Alternatives
With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success.
Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS).
This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your:
Google Search (PPC) campaigns
Mobile user acquisition campaigns
Affiliate spending
Social media advertising
In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.
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Join over 100k businesses that have already optimized their paid ads by signing up for our award-winning platform
Reduce the time it takes you to manage and optimize your Google, Microsoft Advertising, or Facebook Ads campaigns down to minutes per day.
Adzooma's AI- and machine learning-based PPC platform provides stress-free campaign management, state-of the art 24/7 optimization, and advanced automation all in a simple interface.
You can scan for 50+ improvement opportunities, many of which are easy to take action on a single click. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI.
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AdLib DSP
AdLib: The Premium Demand Side Platform For Everyone
Reach your audience on the world's most popular sites, apps, and streaming platforms. No Contracts. No Minimums.
Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources.
AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels.
The AdLib DSP
AdLib offers marketers an easy way to access premium audiences and publishers at scale and across all channels while eliminating the wasted time and money typically spent figuring out the complexities of programmatic marketing.
Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All!
Campaigns
-Launch In Less Than 60 Seconds
-Maximize Brand Awareness & Growth
Magic Ads
-Clean, Modern, & Authentic Ad Builder
-Outperform Branded Ads by 2x
Dashboard
-24x7 Real-Time Reporting
-Actionable Metrics & Deep Insights
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BPRISE
BPRISE is a tech company focused on advertising and marketing, aimed at connecting brands and retailers with their mobile-centric customers both online and offline through strategically placed ads that respond to specific locations, while also assessing the effectiveness of these ads in driving conversions and engagement. Our offering: A Comprehensive Marketing Suite Designed to Connect with Your Digital-Focused Customers Across All Platforms. The marketing solution, known as ‘BPRISE Blend,’ enhances the effectiveness of advertising campaigns, provides in-depth marketing attribution analysis, and visualizes the customer journey along the purchasing process, allowing for precise measurement of the return on investment for digital marketing efforts. Advertisers can achieve highly personalized interactions in their digital campaigns. When should a Demand-Side Platform (DSP) be utilized to optimize the return on investment from advertising expenditures while interacting with each customer on a personal level? Brands can acquire genuine insights into their human consumers. What valuable customer data can be gathered from both online and offline channels to create lucrative customer segments? Additionally, BPRISE's innovative approach ensures that brands stay relevant in an ever-evolving digital landscape.
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Integrations
Company Details
Company:
Viant
Year Founded:
1999
Headquarters:
United States
Website:
help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud
Media
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Product Details
Platforms
Web-Based
Types of Training
Live Training (Online)
Webinars
Customer Support
Online Support
Viant Advertising Cloud Features and Options
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