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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

TradeEdge offers valuable insights from both distributors and retailers throughout the demand value chain, facilitating growth in both emerging and established markets. As a cloud-based platform, TradeEdge empowers brands to achieve optimal channel visibility, recruit new distributors, enhance retail execution, and enter new markets more swiftly. What distinguishes TradeEdge from its competitors is its robust proficiency in data management, harmonization, quick distributor onboarding, and exceptional support across both traditional and modern trade channels. Moreover, TradeEdge plays a crucial role in addressing the institutional gaps present in emerging markets, where organized retail penetration remains low. In fact, nearly 90% of sales in these emerging markets are driven by intricate distribution networks, which consist of thousands of distributors serving millions of small retailers. By streamlining these processes, TradeEdge not only enhances operational efficiency but also opens up opportunities for brands to thrive in competitive landscapes.

Description

For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Datatron No 
Denodo No 
HPE Consumption Analytics No 
IBM Apptio No 
PTC FlexPLM No 
Ubersmith No 

Integrations

Datatron Yes 
Denodo Yes 
HPE Consumption Analytics Yes 
IBM Apptio Yes 
PTC FlexPLM Yes 
Ubersmith Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

EdgeVerve

Founded

2014

Country

India

Website

www.edgeverve.com/tradeedge/

Vendor Details

Company Name

Wipro

Country

United States

Website

www.wipro.com/consumer-packaged-goods/wipro-promax/

Product Features

Distribution

Barcoding / RFID No 
Import / Export Management No 
Inventory Management No 
Order Management No 
Purchasing No 
Returns Management No 
Sales Forecasting No 
Shipping Management No 
Warehouse Management No 

Supply Chain Management

Demand Planning No 
Electronic Data Interchange No 
Import / Export Management No 
Inventory Management No 
Order Fulfillment No 
Order Management No 
Sales & Operations Planning No 
Shipping Management No 
Supplier Management No 
Transportation Management No 
Warehouse Management No 

Trade Promotion Management

Analytics / ROI Tracking No 
Approval Workflow No 
Budgeting & Forecasting No 
Claims Management No 
Competitor Analysis No 
Compliance Management No 
Customer Management No 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

Product Features

Trade Promotion Management

Analytics / ROI Tracking Yes 
Approval Workflow No 
Budgeting & Forecasting Yes 
Claims Management No 
Competitor Analysis Yes 
Compliance Management No 
Customer Management Yes 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

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