Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
TradeEdge offers valuable insights from both distributors and retailers throughout the demand value chain, facilitating growth in both emerging and established markets. As a cloud-based platform, TradeEdge empowers brands to achieve optimal channel visibility, recruit new distributors, enhance retail execution, and enter new markets more swiftly. What distinguishes TradeEdge from its competitors is its robust proficiency in data management, harmonization, quick distributor onboarding, and exceptional support across both traditional and modern trade channels. Moreover, TradeEdge plays a crucial role in addressing the institutional gaps present in emerging markets, where organized retail penetration remains low. In fact, nearly 90% of sales in these emerging markets are driven by intricate distribution networks, which consist of thousands of distributors serving millions of small retailers. By streamlining these processes, TradeEdge not only enhances operational efficiency but also opens up opportunities for brands to thrive in competitive landscapes.
Description
For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.
API Access
Has API
No
API Access
Has API
No
Integrations
Datatron
No
Denodo
No
HPE Consumption Analytics
No
IBM Apptio
No
PTC FlexPLM
No
Ubersmith
No
Integrations
Datatron
Yes
Denodo
Yes
HPE Consumption Analytics
Yes
IBM Apptio
Yes
PTC FlexPLM
Yes
Ubersmith
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
EdgeVerve
Founded
2014
Country
India
Website
www.edgeverve.com/tradeedge/
Vendor Details
Company Name
Wipro
Country
United States
Website
www.wipro.com/consumer-packaged-goods/wipro-promax/
Product Features
Distribution
Barcoding / RFID
No
Import / Export Management
No
Inventory Management
No
Order Management
No
Purchasing
No
Returns Management
No
Sales Forecasting
No
Shipping Management
No
Warehouse Management
No
Supply Chain Management
Demand Planning
No
Electronic Data Interchange
No
Import / Export Management
No
Inventory Management
No
Order Fulfillment
No
Order Management
No
Sales & Operations Planning
No
Shipping Management
No
Supplier Management
No
Transportation Management
No
Warehouse Management
No
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
No
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No
Product Features
Trade Promotion Management
Analytics / ROI Tracking
Yes
Approval Workflow
No
Budgeting & Forecasting
Yes
Claims Management
No
Competitor Analysis
Yes
Compliance Management
No
Customer Management
Yes
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No