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Description
Consumer Goods Cloud is an AI-powered platform designed specifically for brands in the consumer goods industry. It unifies planning and execution processes across sales, merchandising, trade marketing, and customer service teams. With a connected data foundation, organizations gain a single view of accounts, opportunities, and retail performance metrics. Account managers can create collaborative customer business plans that align volume targets, trade spend, and promotional strategies. Trade promotion tools offer visual planning calendars, funds management, and scenario modeling to drive smarter investment decisions. Field representatives can plan store visits, complete tasks through mobile apps, and capture real-time insights even while offline. Embedded AI delivers actionable recommendations that improve forecasting, optimize execution, and highlight growth opportunities. Service teams benefit from automated case routing and integrated service consoles for improved responsiveness. Consumer Goods Cloud also integrates seamlessly with analytics, data platforms, and system connectors for enhanced visibility. Together, these capabilities empower consumer goods companies to increase revenue, strengthen retailer partnerships, and improve operational efficiency.
Description
According to the Harvard Business Review, a significant 73% of consumers engage with multiple channels—whether online or offline—throughout their shopping experience. This reality necessitates that businesses offer a consistent experience across all platforms. To achieve this goal, companies must maintain an up-to-date and dependable system that encompasses the entire history of customer interactions. Implementing plusoft Omni CRM is an ideal solution for creating a seamless experience that consolidates customer data. This technology not only scales effectively but also manages various multichannel workflows and integrates with existing legacy systems. Furthermore, the need for enhanced communication between health institutions and their patients has intensified, particularly due to social distancing measures, leading to a greater reliance on tools that centralize user information to ensure optimal care and engagement in every interaction. This shift highlights the increasing importance of integrating digital solutions in customer service strategies.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Cleo Integration Cloud
No
Collate
No
Salesforce
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Salesforce
Founded
1999
Country
United States
Website
www.salesforce.com/consumer-goods/cloud/
Vendor Details
Company Name
Plusoft
Founded
1988
Country
Brazil
Website
plusoft.com/en/produtos/omni/
Product Features
CPG
Customer Management
No
Electronic Data Interchange
No
Financial Accounting
No
Forecast / Demand Planning
No
Inventory Management
No
Lot Tracking
No
Pricing Management
No
Shopper Marketing
No
Trade Promotion
No
Retail Execution
AI / Image Recognition
Yes
Collaboration Tools
Yes
Data Collection
Yes
Inspection
Yes
Pricing / Placement Optimization
Yes
Product Education
Yes
Product Promotion Strategy
Yes
Retail Site Audit
Yes
Workforce Management
Yes
Product Features
CRM
Calendar/Reminder System
No
Call Logging
No
Document Storage
No
Email Marketing
No
Internal Chat Integration
No
Lead Scoring
No
Marketing Automation Integration
No
Mobile Access
No
Quotes / Proposals
No
Segmentation
No
Social Media Integration
No
Task Management
No
Territory Management
No
