Compare Kantar Marketplace vs. Objective Platform

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

Bluepear is an AI-powered brand and affiliate monitoring platform that helps marketing teams protect their brand in paid search (PPC). It continuously monitors branded search queries 24/7 across all geographies, device types, and search engines — including Google, Bing, Yahoo!, and Yandex — to detect unauthorized use of branded keywords, ad hijacking, coupon code abuse, and trademark violations by affiliates and competitors. The platform automates detection of complex violations that manual audits routinely miss. Its uncloaking tool reveals actual landing pages and full redirect chains behind cloaked affiliate links, capturing screenshots and ad data as evidence. All findings are centralized in a single dashboard with instant alerts delivered via Slack, Telegram, or email, and structured compliance reports can be generated for every incident. Bluepear serves Paid Search/PPC teams, affiliate managers, and marketing compliance teams at brands in e-commerce, travel & ticketing, pharma, health & beauty, marketing agencies, iGaming, and IT/SaaS. Customers include Wargaming, vidaXL, Proton, MoneyGram, IQ Option, and Kilo Health. Key capabilities include brand bidding protection, ad hijacking detection, coupon code monitoring, competitor keyword and ad copy tracking, progress status tracking for violation resolution, and global coverage down to city level. The platform supports custom data exports, policy-based filtering by violation type, and real-time research tools that compare advertiser dynamics, visibility rates, and keyword usage over time. Bluepear offers a 7-day free trial with no credit card required, usage-based pricing, and is accessible on web, iOS, Android, and via API.

A powerful data analysis and visualization platform specifically designed for market research data. Harmoni can do it all, from data processing to analysis, reporting and visualization, as well as distribution, alerts and distribution. Spend less time processing data and more time analysing it. Harmoni automates your job. Harmoni makes it easy to share valuable and actionable insights with stakeholders. Although market research budgets are shrinking in number, expectations are increasing. Harmoni allows you to slice and dice data as the questions are asked. Harmoni allows you to combine multiple data sources into one usable set. Harmoni supports many data sources including IBM SPSS®, SQL and Microsoft Excel, CSV, tab delimited files, Dimensions and more. Harmoni is integrated with popular market research platforms such as Voxco and FocusVision Decipher.

AI Sales Rep - Your Next Salesperson Might Not Be A Person at All Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads: Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. These are the prospects we focus on, ensuring maximum impact for your sales efforts. - Detailed Prospect Data: We gather 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - Crucial Sales Funnel Position: These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. They are the ones most likely to convert into appointments. - AI-Driven Engagement: Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. The process is fully automated, so your sales team only needs to engage with the interested leads—your low-hanging fruit. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.

Trusted by over 25 million users worldwide, Jotform is an all-in-one platform that simplifies data collection, workflow automation, and online sales, all without coding. With Jotform’s drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, contact information, payments, appointments, and e-signatures with ease. Choose from over 10,000 templates for everything from feedback surveys to registration forms, or build your own from scratch. Jotform's advanced features, such as conditional logic, autoresponders, and over 200 integrations, further streamline processes. In addition, Jotform's AI-powered Agents offer real-time customer support by guiding users through the form submission process, answering questions, and ensuring a smooth experience, all while reducing the need for manual intervention. With Jotform’s Store Builder, you can also set up an online store, sell products, services, and subscriptions, collect donations, and receive payments through 30+ supported payment gateways. Finally, Jotform’s tools like Approvals, PDF Editor, and Report Builder help businesses transform collected data into actionable insights and automate workflows for even greater efficiency.

A platform for managing Omni-channel Experiences. You can do more than just survey. Power-up your experience management programs. All touch points can have an omnichannel experience. All data in one location. You can customize and share email surveys to increase open-rates. You can customize the subject, body, or share from an email address you choose. White-label your emails, and share. For feedback, share a QR code that can be scannable. Share the code with respondents. Respondents can scan the code to access the survey and take it. Generate multiple unique survey links for sharing surveys. These links can be tracked and used to measure survey performance. You can white-label your survey by using Custom Domain. You can embed surveys to engage customers and visitors on your website. You can embed the survey as a popup card, chatbot on your website, or inline embed. Our mobile SDK allows you to quickly create surveys and collect actionable information.

D&B Hoovers is a sales intelligence and revenue workflow platform that helps organizations identify, prioritize, and act on buying signals. By combining trusted company and contact data with buyer intent, website engagement insights, trigger events, and AI-powered assistance, D&B Hoovers helps revenue teams uncover opportunities sooner and make more informed decisions throughout the sales cycle.   Built on the Dun & Bradstreet Data Cloud, D&B Hoovers provides comprehensive business intelligence, including company profiles, corporate family structures, decision-maker contacts, industry information, financial insights, company news, and market intelligence. Advanced search and segmentation capabilities allow users to identify high-potential accounts and build targeted prospect lists based on business characteristics, growth indicators, and buying signals.   D&B Hoovers integrates into existing sales and revenue workflows, helping teams reduce research time, prioritize outreach, monitor account activity, and engage buyers with greater relevance. Real-time business triggers and account intelligence help organizations understand changing customer needs, identify opportunities, and focus efforts on the accounts most likely to convert.   Whether supporting prospecting, account planning, pipeline generation, or revenue operations, D&B Hoovers provides the trusted intelligence and contextual insights needed to help teams work more efficiently and drive better business outcomes.

SurveyJS is a set of four open-source JavaScript libraries that offer the benefits of a tailor-made in-house survey application, while considerably reducing the time and resources needed to deploy the system. These libraries are independent of specific server code or database requirements and seamlessly integrate with popular JavaScript frameworks, including React, Angular, Vue.js, jQuery, Knockout, and more. They are designed to communicate with any server that can handle JSON requests, ensuring compatibility with various server architectures and databases. The product family is composed of: - An open-source MIT-licensed rendering library that renders dynamic JSON-based forms in your web application, and collects responses. - A self-hosted drag & drop form builder that features an integrated CSS-based theme editor and a GUI for conditional rules. It automatically generates JSON definitions (schemas) of your forms in real time. - PDF Generator, a library that renders SurveyJS surveys and forms as PDF files in a browser; - The Dashboard library that allows you to simplify survey data analysis with interactive and customizable charts and tables. Visit our website to try out and evaluate our full-scale demo for free.

SurveyLegend is the next generation of online surveys -- engaging, platform-independent, & beautiful. We empower individuals and companies to create beautiful, mobile-friendly surveys. You can create stunning surveys, forms and polls, polls, voting and questionnaires, NPS customer satisfaction, customer experience surveys, employee satisfaction surveys... using your computer or tablet. You can also customize the look of your survey with eye-catching graphics that are informative. Drag and drop is all you need to create questionnaires. It's never been easier to listen to customers, measure employee satisfaction, manage client experience, and maintain student & employee engagement. SurveyLegend is used by thousands of people all over the globe, including amazing companies like L'Oreal and Universal, Harvard, Greenpeace and Airbnb, as well as individuals and start-ups like CocaCola, Roche, Sony, Universal, Harvard, Greenpeace and Greenpeace.

Dun & Bradstreet’s ChatD&B offers a powerful, AI-driven chat interface that simplifies how organizations research and assess companies. Instead of traditional complex filtering, users interact naturally by asking questions in their own words to receive tailored insights such as company financials, risk scores, and market data. The platform taps into the vast Dun & Bradstreet Data Cloud to deliver real-time, reliable information that supports smarter, faster business decisions. Enhanced features include visibility into the data sources behind results, chat history for audit trails, and quick answers to product-related queries. ChatD&B is designed to optimize workflows across sales, finance, and risk management by providing instant access to trusted company data. It helps teams discover new opportunities, evaluate customers, and make confident decisions all through easy chat conversations. The platform also enables better compliance and verification by allowing users to track and reference past interactions. With ChatD&B, organizations can accelerate growth and reduce operational friction.