Odyssey Attribution Description

Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.

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Pricing

Pricing Starts At:
$250 per month
Free Trial:
Yes

Integrations

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Company Details

Company:
Odyssey
Year Founded:
2016
Headquarters:
Netherlands
Website:
odysseyattribution.co

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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
In Person
Customer Support
Business Hours
Online Support

Odyssey Attribution Features and Options

Marketing Attribution Software

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

Marketing Analytics Software

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Odyssey Attribution User Reviews

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