Alternatives to Kantar Marketplace

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

MRI-Simmons stands out as a premier source of actionable insights regarding American consumers, providing extensive data on their attitudes, behaviors, and media consumption patterns. This consumer insights and activation platform shapes marketing strategies while simplifying data application to enhance business outcomes. With features like user-friendly navigation, interactive charts for effective visual storytelling, and collaborative reports and dashboards, MRI-Simmons promotes teamwork and data sharing. It empowers users through self-service activation, enabling the targeting of audiences across various data management, demand-side, supply-side platforms, or addressable media. The USA study conducted by MRI-Simmons is a nationally representative survey that uncovers critical insights into consumer preferences and behaviors. By utilizing address-based probabilistic sampling, the study tracks real individuals randomly selected to mirror the U.S. population, ensuring that the insights gleaned are both stable and reflective of the American consumer landscape. This rigorous methodological framework not only enhances the reliability of the data but also allows businesses to tailor their strategies more effectively to meet consumer needs.

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

ProQuo AI, an AI-powered brand management platform, allows marketers to generate brand strategies, test creative assets, and monitor brand performance in real time. ProQuo has a daily interaction with consumers and measures their opinions about your brand, competitors, and category. ProQuo's AI analyzes all these interactions and generates a personalized action plan that will help you reach your brand's goals, whether it is converting non-users or finding your whitespace. ProQuo is used by hundreds of brands, including Clorox, Harry's and Expedia, Tatcha, Keurig Dr Pepper, and Tatcha.

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

Gain immediate access to a vast and expanding reservoir of consumer insights. With continuous audience research involving more than 24 million panelists across 55 different markets, we refer to this as living data. This dynamic, interconnected intelligence consistently adapts and grows. Uncover the thoughts, emotions, actions, and purchasing behaviors of your audience from yesterday, five years ago, and today. Obtain actionable insights from your audience through a range of resources, from syndicated data and comprehensive custom research to quick surveys and polls. Arm yourself with the essential knowledge needed to create more effective campaigns. With a global network of over 24 million registered panelists, YouGov enables you to construct the most detailed understanding of your customers' intricate lives. Our innovative solutions empower some of the world’s most esteemed brands, media companies, and agencies to better investigate, strategize, implement, and monitor their marketing endeavors. Moreover, YouGov is dedicated to continuously being the largest, most representative, and most interconnected proprietary panel available in the market, ensuring that our clients always have the edge in understanding consumer behavior.

Swayable is a global research platform that measures the impact of media content on opinions. Our clients are increasing the impact of their stories on the most important issues in the world. Major brands, foundations, and political campaigns worldwide are some of our clients. Swayable was established as a public benefit corporation that is dedicated to truth telling. Campaigns that matter use Swayable for real insights into what works. They gain deep insights in less than 24 hours and require no media spend. It's real science that is finally applied to consumer insights and public opinion. Results from thousands of respondents are available within 24 hours, with real-time analysis via an online dashboard. You will get proof of impact and not just feedback. Swayable impact testing is a standard-setting randomized controlled trials (RCT) survey experiment. Applying insights to all stages of media planning, creative development, and messaging can unlock 2X-10X increase in campaign ROI.

Empower yourself with immediate access to consumer feedback. In the brief moment it takes to read this, you could obtain reliable insights from a pool of carefully vetted consumers. Suzy serves as a real-time market research platform designed to assist both beginner and seasoned researchers in making informed, timely, and data-driven choices. By integrating cutting-edge research tools with a top-tier audience, Suzy provides accurate insights in mere minutes. What sets Suzy apart is its exclusive network of pre-screened and verified consumers, eliminating reliance on third-party providers for responses, which ensures quick answers without compromising quality. Whether you prefer a do-it-yourself approach or require more focused assistance, Suzy offers user-friendly solutions, and our dedicated customer success team is always ready to provide the support you need to achieve your goals effectively. With Suzy, gaining a competitive edge in market research has never been easier.

Link various data sources to uncover and seize fresh opportunities that propel business growth. Develop your enterprise around the revolutionary measure of media performance in a multi-platform landscape. Gain insights into the effectiveness of your media and marketing strategies, allowing you to enhance ROI and make informed decisions with assurance. Effective cross-platform measurement is crucial for navigating the intricacies of today’s media landscape, ensuring that business decisions are based on solid data. We assist prominent media entities, brands, and advertisers in making the necessary connections to expand their operations. Harness an impactful suite of audience, contextual, and cookie-free predictive targeting solutions to effectively engage with cross-platform audiences. We enable programmatic advertisers to tap into valuable target audiences through the DMP or DSP of their preference for campaigns spanning digital, mobile, CTV, DOOH, and podcasts. By leveraging these innovative strategies, businesses can not only adapt to the changing media environment but also thrive in it.

Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.

Discover key trends that are essential for your business. Azira’s data intelligence empowers operational leaders and analysts to evaluate trade areas, recognize consumer behaviors, and gain valuable insights into competitor activities. Marketers and advertisers seeking to enhance campaign success will find Azira’s data instrumental in audience curation through act-alike modeling, brand affinity, demographics, and other factors. With the ability to launch omnichannel campaigns through smooth integrations with the largest ad-serving platforms, you can effectively track and measure ROI both online and offline. This comprehensive approach not only enhances your marketing strategy but also positions your business for sustained growth in a competitive landscape.

Enhance the effectiveness of your advertisements by actively engaging with your audience throughout the entire ad creation process. Identify the most compelling concept from your ideas and, through continuous testing, refine it into something indispensable for your audience. Gain a comprehensive understanding of how to elevate your brand through targeted digital campaigns. Leverage audience insights and behavioral analytics derived from ads explored within social media settings. Initiating this process is simple; our validated approaches provide you with anticipatory consumer feedback during the advertising and innovation development phases. Enjoy the benefits of immediate results, as we connect you with the audiences that matter and deliver actionable insights in real-time, with comprehensive outcomes available in just six hours. Utilize these findings effectively by comparing them with historical data and pertinent benchmarks, allowing you to implement significant enhancements to your advertising and innovative strategies. The journey to transforming your work begins with reliable insights, which you can acquire from the leading consumer insights platform available today, ensuring that you always stay ahead of the competition. By making data-driven decisions, you’ll foster a deeper connection with your audience.

Utilize top-tier predictive analytics, powered by the most extensive consumer dataset on the market, to assess brand campaigns across various channels. Experience Brand Lift KPIs in a way that sets a new standard. Access insights on Linear, Addressable, CTV, and Digital advertising through a single on-demand dashboard, all while benefiting from unmatched data scale. Say goodbye to uncertainty about whether your campaign achieved specific behavioral objectives; instead, review actual delivery metrics by publisher or audience. Upwave not only plans and measures but also enhances brand marketing efforts. Our unparalleled digital network facilitates swift and precise data collection from millions of everyday consumers, ensuring real-time dashboards that provide the most current and accurate brand insights, all available in one user-friendly platform. The seamless integration with DSPs and social media platforms allows for bid optimization and audience targeting to amplify marketing effectiveness. Our clientele spans a wide range of industries, including consumer packaged goods (CPG), technology, and financial services, as well as some of the largest advertising agencies globally, highlighting the versatility and reach of our services. Every campaign is an opportunity to refine strategies and drive exceptional results.

We assist some of the top global brands, advertising agencies, and media owners in evaluating the effectiveness of their advertising efforts, both online and offline. By leveraging advanced proprietary technology alongside access to the largest mobile panel in the UK, we are able to connect with engaged consumers and obtain valuable feedback on client campaigns. Our commitment to honesty in advertising drives us to collect insights that truly matter. We believe that campaign analysis should go beyond mere data; it should provide a clear and actionable vision that fosters client and brand success. Our mission is to ensure that your advertising budgets yield optimal results consistently. As the media and advertising landscape becomes increasingly fragmented, the need for comprehensive campaign research grows ever more critical. Regardless of whether your campaign employs contemporary platforms like digital and social media or traditional avenues such as audio and outdoor advertising, our extensive range of research solutions is designed to support your needs effectively. Additionally, we continuously refine our methodologies to adapt to the evolving market dynamics.

Latana, an AI-powered brand tracking platform that aids brands in making better marketing decisions, delivers world-class, scalable insight. We use an advanced algorithm that accurately tracks consumer perception in more than 100 countries worldwide.

Explore the intricacies of a brand's creative strategy with Oracle Moat, an advertising intelligence tool that allows you to analyze the creative and messaging efforts of your competitors over the past three years. Gain insights into the current market landscape by examining your rivals' advertising tactics and how they compare to your own creative output. With access to a rich dataset of over three years, you can scrutinize various advertisements, filtering and sorting the information to pinpoint exactly what you need. Understand audience engagement with different ad types, including images, text, and videos, across various platforms, including mobile. Using heatmaps, identify which sections of your ads capture the most viewer attention. This knowledge empowers you to invest wisely and execute campaigns with assurance. Moat enables you to connect with genuine audiences, effectively grab their attention, and accurately assess the success of your campaigns. With these insights at your disposal, you'll be better equipped to innovate and stay ahead in a competitive marketplace.

Silhouette™ stands as the pioneering audience intelligence platform designed to define and engage anonymized personas through the analysis of earned media consumption, influencers, passions, personalities, and interests. By leveraging social data, Silhouette™ provides precise, actionable insights and media campaigns tailored to any specific persona or target audience. This innovative platform addresses the challenge of evaluating social influencer initiatives by linking social content engagement to tangible company revenue and various business metrics. For the first time, brands can transform their market research, marketing personas, and surveys into expansive, addressable audiences. At the heart of Silhouette™ is a comprehensive social identity graph that encompasses over 1.2 billion profiles gathered from 60 diverse platforms, more than a million websites, 300 million unique email accounts, and upwards of one billion IP addresses and mobile devices, making it a formidable tool in audience analytics. This extensive database equips brands with the capability to make informed decisions and tailor their strategies effectively.

Cassandra employs advanced machine learning techniques for marketing mix modeling to thoroughly evaluate your data, crafting a tailored media strategy that consistently enhances your return on investment. As a recognized Meta Measurement Partner, Cassandra is devoted to achieving excellence and fostering innovation in the realm of marketing mix modeling. Our collaboration with Meta, a leading force in global technology, highlights our commitment to delivering state-of-the-art, industry-validated solutions. By integrating seamlessly with your marketing data sources or data warehouse, Cassandra enables you to utilize extensive data insights for growth. With Cassandra’s MMM, you can strategically allocate your media budget in a way that effectively boosts sales and optimizes overall performance. This comprehensive approach ensures that every marketing dollar is spent wisely, paving the way for sustainable business success.

Helping brands, agencies, and teams measure the value of sponsorships and understand their audiences

An all-inclusive platform designed to streamline sophisticated research techniques for practical insights and a deeper understanding of your audience is provided by quantilope. This platform delivers meaningful answers to inquiries that arise throughout the entire journey of product creation and marketing strategies. The initial phase involves pinpointing the market research question you wish to explore. Spanning from business strategy to product development, market introduction, and ongoing performance assessment, quantilope’s Agile Insights platform enables brands to gain clearer insights into their customers' identities, purchasing preferences, and the most effective ways to engage them. After establishing your research question, you can initiate the construction of your survey through automated processes. Within the survey editor on quantilope's platform, you can easily select and arrange the type of questions and automated methods you wish to employ, such as Choice-Based Conjoint, MaxDiff, TURF, Implicit Tests, and various others, ensuring a seamless research experience. This user-friendly interface not only simplifies survey creation but also enhances the quality and speed of data collection.

Markets change, consumers change, and brands need to fight for their position in the industry. Your team needs an insight partner they can trust to succeed in this competitive environment. A partner who is committed to your success. We do it because that's what we do. We are passionate about making insight more relevant, accessible, and more impactful, while also overcoming the modern challenges that marketing, research, and product teams face. FlexMR is a pioneer in online market research, with offices located across Europe, the USA, and the UK. We have been privileged to work with some of the most innovative brands in the world, such as SkyBet, iHeartMedia and Specsavers. Our InsightHub platform - an end-to-end insight engine - is a comprehensive research tool that streamlines, scales, and supercharges operations. It offers powerful tools, robust features, and integrated processes that can fuel brand growth.

Choose the ideal sample from a staggering 10 million daily consumer paths, allowing you to observe real-time behaviors such as individuals visiting Nike locations in New York, placing DoorDash orders before 2:00 p.m., shopping at Walmart over the next three months, owning iPhones with Verizon Wireless, and utilizing both Amazon and Target apps. The typical market research panels often fall victim to fraudulent activities, which is unacceptable; hence, we ensure the authenticity of every panelist through a first-party panel, behavioral validation, single account per device safeguards, and verified consumer details at the time of sign-up. Our commitment to rapid research is evident, as we can deliver results with a remarkable 50% response rate within just 24 hours. Our panelists are compensated in cash and are eager to participate, ensuring high engagement. Quality should never be compromised, and with the largest and most esteemed panel in the nation, we excel in representing Millennials, Hispanics, and African-Americans. Rest assured, we are here to meet your research needs effortlessly. You can have confidence in our processes and the insights we provide.

The Qualtrics XM Platform™ is a system that allows teams, departments and entire organizations, to manage four core business experiences: customer, product, employee, and brand, on one platform. Qualtrics is used by over 10,000 companies worldwide, including 75 percent of Fortune 100 and 99 out of the top 100 U.S. Business Schools, to build products people love, to create loyal customers, to develop a phenomenal culture for employees, and to build iconic brands. Listen to your customers' voice, improve the experience gap and increase loyalty and sales. With Qualtrics' Customer XM you get the latest listening engine technologies, business intelligence with predicative analytics, and all of the actionable capabilities to close the gap in a timely manner. This will allow you to gain a holistic view of your customers and take actions that have a significant impact.

Gain access to comprehensive behavioral insights, obtain valuable information on your key inquiries, and identify high-performing audiences—all essential for navigating the digital landscape while prioritizing privacy. Enhance your business intelligence with immediate, reliable, and actionable data regarding consumer mobile activities. Reduce advertising waste and increase your return on ad spend by utilizing highly precise audience data that can be activated through Lotame or any other Data Management Platform. Transform your market research approach by acquiring in-depth feedback from genuine consumers, tailored according to their online behaviors. Offering groundbreaking market insights in a privacy-centric environment, VTION allows you to delve deeper into the mechanisms that drive its unique consumer behavior analytics. Its passive, real-time data collection method guarantees that the gathered data remains untampered, resulting in significantly improved accuracy. Furthermore, this innovative approach not only enriches your marketing strategies but also empowers you to make informed decisions that align with evolving consumer preferences.

EasyInsights was created by marketers for marketers. EasyInsights allows you to create Marketing Dashboards and reports for your clients in minutes. This is done by syncing the marketing data source of your choice with your BI tool. This will increase client retention by automating dashboards and reporting to clients. EasyInsights generates insightful & actionable data. We also offer Custom attribution models. Server to server integration. Automated emails reports. Cohort reports for strategic planning. Data warehousing solutions.

This innovative automated SaaS platform empowers enterprises to engage with consumers around the clock, offering unparalleled insights into their behaviors and attitudes due to its close connection to consumption patterns. In a world where consumers are perpetually connected, they can furnish you with instantaneous insights via their mobile devices whenever required. This unprecedented access allows you to be more attuned to the critical moments that influence consumer decisions. By merging both external and internal data sources, you can cultivate a comprehensive understanding of your consumer base and enhance your database. This facilitates vital insights that enable you to assess and compare the differing perceptions of consumers versus clients. With the ability to gain insights and analyze them in real time, our user-friendly DIY platform, along with its robust CRM functionalities and seamless API integration with leading international market research panels, puts the consumer back at the core of your strategic decision-making process. Ultimately, this holistic approach ensures that your business is not only responsive but also proactive in understanding consumer needs.

You’re here to satisfy your curiosity and build a deeper connection to your consumers—we’re here to help you reach your research goals with speed and confidence. aytm’s full-integrated agile consumer insights platform lets you connect with verified audiences, run and analyze all kinds of automated research tests, and tap into consumer voice earlier and more often. It includes: A predictive sample engine to find and segment audiences with ultimate precision from a pool of over 100 million global respondents A survey authoring tool that puts teams on the same page to design, edit, and collaborate on simple and sophisticated studies An insights dashboard that delivers real-time results—allowing you to explore and analyze the platform, as well as easily share your findings with stakeholders But aytm is more than just a tech provider—we’re also a strategic partner that offers flexible, consultative services, thought partnership, and tech enablement for research initiatives at any stage and on any scale. So whether you’re looking to pilot new initiatives or develop programmatic research that unlocks new skills—we’re prepared to walk the path with you and scale your success.

Upsiide's idea screens stand apart from conventional concept testing surveys. Our engaging dashboard identifies which concepts, ideas, and designs are poised for success in the market, consistently corroborated by actual market performance. As an innovation insights platform, Upsiide equips marketing and insights professionals with the tools to forecast the market appeal and effectiveness of their ideas. We offer the fastest, most actionable, and budget-friendly approach to conducting innovation research. Test a multitude of ideas and receive immediate results through an AI-enhanced visual analytics dashboard. Upsiide is versatile across various sectors, including consumer packaged goods, financial services, telecommunications, pharmaceuticals, and dining establishments. Utilizing advanced statistical methods, we assist you in predicting which ideas are likely to thrive in the marketplace. Whether you're refining a packaging design, introducing a new product, or determining campaign messaging, Upsiide empowers you to choose the most effective option grounded in market realities. Our platform not only streamlines the research process but also enhances decision-making efficiency, ensuring you stay ahead in a competitive landscape.

Haus is a cutting-edge marketing science platform that provides brands with the ability to accurately assess the true business effects of their advertising campaigns, whether conducted online or offline, by utilizing automated incrementality experiments. It features innovative products such as GeoLift for geographic incrementality testing, Causal Attribution for regular incrementality assessments, and the soon-to-be-released Causal MMM for media mix modeling driven by incrementality. These advanced tools empower users to quickly design and execute experiments within minutes, receive results in as little as two weeks, and enhance their marketing strategies through daily incrementality insights. Furthermore, Haus is committed to offering privacy-conscious solutions that avoid the use of pixels, cookies, or any personally identifiable information, which ensures adherence to the latest privacy regulations. As the landscape of digital marketing continues to evolve, Haus remains at the forefront, equipping brands with the necessary tools to navigate these changes effectively.

Keen is shaping the future of marketing mix by providing a comprehensive system that integrates both historical analysis and forward-looking, prescriptive planning, ensuring that marketers can continually refine their spending decisions across various channels while linking them to financial outcomes. This enables businesses to quickly adopt data-driven strategies and incorporate new information on the fly. With Keen’s marketing elasticity engine, users can explore all available channels, including those previously untested, allowing for informed scenario planning that aligns with both financial objectives and risk management. When considering marketing metrics, one often thinks of marketing mix models or multi-touch attribution methods to assess past effectiveness. However, the challenge lies in identifying the best opportunities for future initiatives, particularly in uncharted channels or during times of significant uncertainty, such as during a pandemic. Keen’s SaaS platform empowers users to forecast future performance accurately across all channels, enabling them to make wiser, growth-oriented decisions. This innovative approach not only enhances strategic planning but also helps marketers navigate the complexities of an ever-evolving market landscape.

Utilize essential metrics and data derived from various domains, such as sales, marketing, accounting, human resources, and project management, to make critical decisions; combine this with stakeholder feedback to comprehend the "what" and "why" behind your business data using AI. By leveraging these insights, your business can implement enhancements effectively. The automated processes for gathering, storing, visualizing, and consolidating vital metrics, data, and feedback through artificial intelligence streamline operations. AI also provides customized action recommendations tailored to your company's needs, enabling data-driven choices that align with your business objectives. With Industrytics, you can continuously gather and integrate data from multiple software applications, such as ERP, CRM, and accounting systems, as well as Excel spreadsheets, while benefiting from automated feedback surveys to further refine your strategies. This holistic approach not only empowers your decision-making processes but also fosters a culture of continuous improvement across your organization.

Create surveys, identify your target audience, and interpret intricate findings all in a single platform. Set up your survey in just a few minutes while seeing a live preview as you build. You can choose from various templates or create your own from the beginning. Enhance your surveys by incorporating videos, images, and audio elements. Pose open-ended questions or design different pathways for respondents to follow. The platform features built-in guides to assist anyone in formulating effective questions and answers. Access a vast audience of 100 million individuals across 49 distinct markets. Tailor your target audiences using integrated demographic filters and set custom quotas. With in-platform translation options, conducting international research has become remarkably seamless. Our interactive results feel almost magical, as insights emerge effortlessly while you engage with the data and demographics. Share findings easily among teams to help everyone connect more closely with consumers. To kick things off, consider conducting a free brand awareness survey to evaluate how your brand compares to others in the industry, ultimately enhancing your strategic decision-making. This comprehensive approach empowers you to gain deeper insights and fosters collaboration across your organization.

Introducing a comprehensive platform designed for all aspects of digital customer interactions, specifically engineered to eliminate silos within organizations. Each day, numerous leading enterprises across the globe utilize Sprinklr to effectively manage their marketing, advertising, research, customer care, and consumer engagement across an impressive array of 23 social media channels, 11 messaging platforms, chat, SMS, and email. Transitioning from disjointed solutions to a cohesive platform offers numerous advantages, including enhanced collaboration among teams and channels, complemented by an integrated perspective of customers, context, and content to deliver superior experiences. Additionally, tap into valuable market, customer, and competitive insights, allowing for immediate and informed action. Gain an accurate, real-time understanding of essential brand metrics, such as awareness, product perception, customer loyalty, and overall user satisfaction, rather than relying on mere guesses about your brand's equity. This strategic shift not only optimizes customer engagement but also fosters stronger relationships that are built on informed decisions.

Experience a dashboard that will captivate your attention. Effortlessly switch between various perspectives of your data to gain a comprehensive understanding of brand performance and derive straightforward insights to share with your team. These insights are available at a fraction of the cost compared to conventional brand research methods. Enjoy enterprise-level brand tracking without the exorbitant cost. We conduct surveys with thousands of individuals in your market segment throughout the year, ensuring your dashboard reflects real-time results. With the ability to toggle between different data views, you will gain a well-rounded perspective on brand health and extract clear insights for team presentations. Our weekly surveys tap into panels consisting of millions globally. In just 30 days, you'll achieve complete visibility into your brand's health, with daily updates providing fresh insights to keep you informed. This streamlined approach allows for faster decision-making and more effective strategies.

Forsta is an exceptionally powerful, adaptable, interconnected, and trustworthy platform for experience and research technology. It seamlessly bridges gaps between methodologies and data sources, uniting all aspects of human experience. If valuable insights are present, they can be quantified. You can harness customizable surveys to extract insights from a wide range of audiences, whether they are small teams or vast global communities. Gather the necessary data from any interaction or channel, as Forsta is equipped with comprehensive tools designed to enhance your data quality and provide profound insights. This enables you to advance your business effectively. In addition to customizable surveys, moderated online discussions are available to gain insights from diverse audiences, ensuring that no perspective is overlooked. Consolidate all your data into a single platform, allowing you to uncover the narratives behind the numbers. Leverage sophisticated analytics tools to examine, categorize, and filter the information in a manner that leads you directly to the solutions you seek, making the process more efficient and effective.

Experience qualitative feedback like never before, with remarkable speed, extensive reach, and profound insights. Utilizing video feedback, you can gain a deeper comprehension of your customers while fostering empathy through agile qualitative insights on a larger scale. Stay attuned to the constantly evolving behaviors and attitudes of key individuals who impact your business, enabling you to inspire action and make informed decisions. Agile Qual is the most effective method for developing a strong empathetic connection to your organization. Our effectiveness is not just a claim; we have been recognized as the leading company in the Greenbook Research Industry Trends Report, the authoritative guide for consumer insights. Transform your qualitative research into an agile process through video feedback. This innovative approach allows you to obtain the nuanced understanding you seek from your most valued audiences, significantly reducing the time and expense associated with traditional focus groups and interviews. You can engage participants from across the globe using a series of questions that they can answer through self-recorded videos, enhancing both accessibility and reach in your research efforts. This method not only streamlines the feedback process but also enriches the quality of insights gained.

Our observation techniques are designed to create a comfortable and authentic environment for customers when they engage with different brands. Our team of researchers is skilled in video analysis, complemented by an analytics platform that captures every crucial detail. We provide your data in a format that is actionable, driving optimal outcomes for your brand. Utilizing industry-leading technology, we ensure maximum comfort, simplicity, and quality for both agencies and consumers alike. By observing consumers in their everyday surroundings, we gather genuine insights that reflect true behaviors. Our toolkit includes wearables such as Go Pros, fixed cameras, and eye trackers, among others. We meticulously translate, subtitle, and tag content by themes, behaviors, and sentiment, and create captivating showreels that enhance your presentations with compelling video narratives. All your footage is securely stored for your convenience, allowing you to access it whenever necessary. In addition to this, we can manage, analyze, and subtitle existing vox pops and free-form video responses, enabling you to search by themes and gain a deeper understanding of consumer behavior. This comprehensive approach not only streamlines your data management but also enriches your brand's storytelling capabilities.

We diligently seek out consumers, industry experts, and elusive demographics to join our research panels, cultivating reliable, long-lasting connections with them. In an era increasingly focused on privacy and authenticity, only Dynata possesses the capability to provide the genuine perspectives of individuals on a large scale to market researchers, advertisers, and marketers. With high-quality data serving as the foundation for valuable insights, an increasing number of businesses worldwide can access the competitive edge required to innovate, expand, and thrive. These insights help organizations stay ahead of evolving consumer behaviors and trends, enabling them to discern which shifts are fleeting and which may have lasting impacts. By utilizing actionable insights across three crucial domains, companies can develop effective advertising strategies that adapt to the current climate of uncertainty. In doing so, they not only enhance their marketing efforts but also foster deeper connections with their target audiences.

Tech operations teams are equipped to oversee and troubleshoot the delivery of streaming content and advertisements, ensuring a high-quality viewing experience akin to traditional television. By engaging viewers and expanding the audience, revenue streams can be significantly increased. Marketers and content creators are empowered to cultivate their audiences through an ideal blend of social media, advertising, and compelling content. With access to data from 3.3 billion applications, the platform processes an astonishing 1.8 trillion data events daily across 180 nations. The data is cross-screen and viewer-centric, meticulously organized for every moment of every stream. This framework is specifically designed to inform decisions that optimize engagement, boost revenue, and enhance ROI. Providing real-time, cross-screen insights can give businesses a distinctive edge in a competitive landscape. Rather than relying on intuition, users can gain concrete knowledge. Conviva’s platform offers the most comprehensive and precise streaming video data set available worldwide. With the ability to leverage over 150 billion streams annually, organizations can align their operational, marketing, and strategic initiatives more effectively, ensuring that every decision is data-driven and impactful. Ultimately, this approach fosters a deeper understanding of viewer behavior, leading to improved content delivery and audience satisfaction.

Many organizations concentrate on refining their intricate services and technologies, yet customers increasingly seek tailored experiences. To create a customer-focused powerhouse that meets the desires and needs of buyers, a shift in perspective towards external factors is essential. Business executives often pose inquiries that outpace the speed at which analytics can provide answers. By adopting agile management frameworks, standardized methods, and open-source technologies, businesses can transform insights from a mere trickle into a robust flow. Although marketing strategies and tactics evolve continuously, the overarching objectives for marketers remain unchanged: enhance brand awareness, generate new leads, and foster customer loyalty in an environment driven by data, technology, and numerous channels. Compounding issues like dwindling demand, squeezed margins, and shifts in consumer purchasing behavior have combined to limit sales productivity. To effectively navigate the swift changes in market dynamics, growth-oriented leaders must implement a flexible multichannel coverage planning process that adapts to these challenges. This adaptability not only enhances operational efficiency but also positions companies to better serve their clients in an ever-evolving marketplace.

Commspoint Influence serves as a media planning tool that aids brands and their agencies in pinpointing the ideal mix of communication channels for their products by examining the interplay of various media types in conveying messages. The platform is designed for ease of use, allowing new users to become proficient within just a few hours of training. Fully customizable, it adapts to reflect the unique planning strategies of agencies or brands across different markets or regions. By converting survey data into practical reach and effectiveness curves, Commspoint Influence forecasts outcomes based on budget distributions. Furthermore, it streamlines the process of data export and the creation of presentations, making it simple to share insights with colleagues and stakeholders. This comprehensive solution not only enhances media planning efficiency but also empowers teams to make informed decisions based on data-driven insights.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Identable.io, a cutting-edge digital marketing platform, empowers businesses with intelligent automation, seamless social media planning and advanced tools. Whether you are a startup looking for a way to increase your brand's presence or if you are an established company looking to optimize your marketing workflow Identable.io offers innovative solutions that drive efficiency and engagement. Identable.io's features, such as customizable content calendars and AI-driven analytics and automated publishing, transform the way businesses approach their online presence. They enable smarter strategies with measurable results. At Identable.io we believe that digital marketing should be accessible, effective and effortless for all.

Engage customers in their preferred environments while bringing together various stakeholders throughout the media lifecycle via a cohesive platform that supports essential solutions for Media Intelligence, Media Management, and Media Finance. The Mediaocean platform is deeply integrated within the media ecosystem through APIs and bi-directional connections, all supported by a comprehensive omnichannel data warehouse, ensuring unparalleled visibility, control, and efficiency for advertising across multiple channels. Vital data is made accessible precisely when and where it is most crucial. Utilize a robust framework of normalized data that can be strategically applied throughout the campaign lifecycle, enhancing decision-making capabilities. Experience a seamless end-to-end workflow for large-scale omnichannel purchasing, regardless of whether it involves digital or traditional media, direct buys or programmatic approaches, and spanning both open and closed ecosystems. Employ a standardized workflow to manage all aspects of campaigns effectively, along with tailored media accounting solutions that optimize global expenditures and enhance operational efficiency. With the platform’s capabilities, stakeholders can make informed choices that drive success in their advertising efforts.

Our Commerce Execution Suite is available to both manufacturers and retailers online. It helps you gather intelligence, take action on it, and drive growth. All from one provider. Our Wiser Values are: Persevere - Take care people Excellence is what you should do Learn, grow, develop - Align, collaborate and be transparent Treat others the way you want them to treat you.