Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Illuma operates as a company specializing in contextual technology, utilizing contextual-AI to improve the effectiveness of digital advertising strategies and content monetization efforts. Its innovative real-time scaling technology allows brands and agencies to optimize their campaign outcomes without dependence on third-party cookies, providing privacy-conscious alternatives. For broadcasters, publishers, and online platforms, Illuma systematically organizes, classifies, and categorizes inventory for commercial activation, which not only enhances contextual accuracy but also enriches the user experience while generating new revenue opportunities through live campaign adjustments. Furthermore, it broadens first-party audience engagement and fine-tunes efforts towards client KPIs by targeting high-quality content with remarkable precision. Clients have praised Illuma's sophisticated contextual segments for yielding impressive results, reporting notable enhancements in both campaign performance and conversion rates, demonstrating the effectiveness of their approach. Ultimately, Illuma's strategies show a commitment to evolving advertising methodologies while prioritizing user privacy and satisfaction.
Description
Segmentation is a technique employed in Print and Broadcast Media that has traditionally relied on manual methods. However, RUZIVO has transformed this practice by introducing automation through Machine Learning, which not only enhances precision but also significantly reduces both time and expenses. The Segmentation process developed by RUZIVO involves identifying the beginning and end markers of radio clips and images intended for Broadcast and Print. In this phase, it is assessed whether the content—be it an image, video, audio clip, or email—qualifies as an advertisement. Once classified as either Ads or non-Ads, various media formats are then cross-referenced with an archive to identify whether they are new or duplicates. This step is crucial, as duplicates are cataloged while new Ads are sorted into categories based on industry, type, and any other client-specific criteria. The automation of the Classification process by RUZIVO has significantly expedited the time it takes for clients to become aware of new advertisements in their chosen categories, resulting in a more streamlined workflow. Consequently, clients can now respond more swiftly to advertising trends and changes in their respective markets.
API Access
Has API
No
API Access
Has API
No
Integrations
Amazon
Yes
Equativ
Yes
PubMatic
Yes
Salesforce
Yes
The Trade Desk
Yes
Integrations
Amazon
No
Equativ
No
PubMatic
No
Salesforce
No
The Trade Desk
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Illuma
Founded
2015
Country
United Kingdom
Website
www.weareilluma.com
Vendor Details
Company Name
Data-Core Systems
Founded
1988
Country
United States
Website
www.ruzivomedia.com
Product Features
Product Features
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
No
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
No
Social Marketing
No
Website Visitor Tracking
No