GumGum Description
GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance.
In-game ads allow brands to harness the power and engagement of a global audience.
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AdLib DSP
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Campaigns
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Magic Ads
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Dashboard
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PropellerAds
PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This includes advanced Demographic & Interest Targeting to match audiences, CPA goal pricing model for automatic bid and optimization, efficient formats for ad serving (Push, Interstitial and Popunder), and unique templates for customization.
The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.
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Integrations
Company Details
Company:
GumGum
Year Founded:
2007
Headquarters:
United States
Website:
www.gumgum.com
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support
GumGum Features and Options
Content Marketing Software
Audience Targeting
Brand Management
Social Media Management
GumGum Lists
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