Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.
Description
Introducing the Zeta SSP, a platform designed to bridge the gap between publishers and Zeta's extensive array of brands and advertisers via direct supply partnerships. With features like IAB standard category blocking, domain-specific advertiser blocking, and tailored optimizations for ad formats and sizes, users can enhance their advertising strategies effectively. Gain insights that inform your approach through comprehensive performance metrics, demand buying intelligence, and precise filtering options. The Zeta SSP utilizes our proprietary DSP alongside longstanding collaborations with top digital marketers and strategic partnerships with third-party DSPs to optimize demand for your inventory, ultimately fostering significant revenue increase. Additionally, you will benefit from direct account management and a wide range of dedicated support channels. Moreover, by tapping into our Disqus network, you can maintain ownership of your user data and establish a robust authentication strategy ahead of the forthcoming cookie-less landscape. Implementation is seamless and straightforward, with direct integrations available for Prebid, oRTB, and VAST, ensuring a smooth transition for your advertising needs. This approach not only enhances operational efficiency but also positions your business to thrive in a rapidly evolving digital ecosystem.
API Access
Has API
No
API Access
Has API
No
Integrations
Commanders Act
Yes
DV Publisher Suite
Yes
Disqus
No
FuseCommander
Yes
Illuma
Yes
MINT
Yes
Madyourself
Yes
ParkAve
Yes
TrustCommander
Yes
Integrations
Commanders Act
No
DV Publisher Suite
No
Disqus
Yes
FuseCommander
No
Illuma
No
MINT
No
Madyourself
No
ParkAve
No
TrustCommander
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Equativ
Founded
2001
Country
France
Website
www.equativ.com
Vendor Details
Company Name
Zeta
Website
about.disqus.com/zeta-ssp
Product Features
Ad Server
A/B Testing
No
Ad Inventory Management
No
Ad Optimization
No
Banner Management
No
Conversion Tracking
No
Mobile Ad Serving
No
Native Ad Serving
No
Newsletter / Email Ad Serving
No
Referrals / Affiliates
No
Rich Media Ad Serving
No
Video Ad Serving
No