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Description
Convultra serves as a robust platform for server-side conversion tracking and attribution, tailored specifically for ecommerce retailers, lead-generation companies, SaaS providers, and agencies utilizing Google Ads. The system effectively captures website interactions via a first-party subdomain and transmits conversion information to Google Ads, which includes Enhanced Conversions as well as OpenAI Ads. By retaining Click IDs and eliminating duplicate entries, it ensures accurate data, and it meticulously logs delivery statuses. Additionally, its recovery report highlights conversions that are detected outside traditional browser pixels, while the comprehensive dashboard integrates key metrics such as revenue, advertising expenditures, blended return on ad spend, and AI-assisted referrals linked to revenue generation. To facilitate ease of use, the platform offers diverse setup options, including plugins for WordPress and WooCommerce, a template for Google Tag Manager, and a customizable JavaScript snippet. Furthermore, agencies have the capability to oversee their clients' accounts and distribute white-label reports, enhancing their service offerings. Convultra's extensive features position it as an invaluable asset for businesses aiming to optimize their advertising efforts and improve conversion rates.
Description
Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.
API Access
Has API
Yes
API Access
Has API
No
Integrations
WooCommerce
Yes
ChatGPT Ads
Yes
Facebook
No
Google Ads
Yes
Google Analytics
No
Google Tag Manager
Yes
Instagram
No
Shopify
No
WordPress
Yes
Integrations
WooCommerce
Yes
ChatGPT Ads
No
Facebook
Yes
Google Ads
No
Google Analytics
Yes
Google Tag Manager
No
Instagram
Yes
Shopify
Yes
WordPress
No
Pricing Details
$49/month
The Starter plan is $49 per month for up to 1,000 conversions. A 14-day free trial is available.
Free Trial
Yes
Free Version
No
Pricing Details
$250 per month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Further Forward Innovation
Founded
2022
Country
United Kingdom
Website
convultra.com
Vendor Details
Company Name
Odyssey
Founded
2016
Country
Netherlands
Website
odysseyattribution.co
Product Features
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes