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Average Ratings 0 Ratings

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features
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support

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Description

Convultra serves as a robust platform for server-side conversion tracking and attribution, tailored specifically for ecommerce retailers, lead-generation companies, SaaS providers, and agencies utilizing Google Ads. The system effectively captures website interactions via a first-party subdomain and transmits conversion information to Google Ads, which includes Enhanced Conversions as well as OpenAI Ads. By retaining Click IDs and eliminating duplicate entries, it ensures accurate data, and it meticulously logs delivery statuses. Additionally, its recovery report highlights conversions that are detected outside traditional browser pixels, while the comprehensive dashboard integrates key metrics such as revenue, advertising expenditures, blended return on ad spend, and AI-assisted referrals linked to revenue generation. To facilitate ease of use, the platform offers diverse setup options, including plugins for WordPress and WooCommerce, a template for Google Tag Manager, and a customizable JavaScript snippet. Furthermore, agencies have the capability to oversee their clients' accounts and distribute white-label reports, enhancing their service offerings. Convultra's extensive features position it as an invaluable asset for businesses aiming to optimize their advertising efforts and improve conversion rates.

Description

Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

WooCommerce Yes 
ChatGPT Ads Yes 
Facebook No 
Google Ads Yes 
Google Analytics No 
Google Tag Manager Yes 
Instagram No 
Shopify No 
WordPress Yes 

Integrations

WooCommerce Yes 
ChatGPT Ads No 
Facebook Yes 
Google Ads No 
Google Analytics Yes 
Google Tag Manager No 
Instagram Yes 
Shopify Yes 
WordPress No 

Pricing Details

$49/month
The Starter plan is $49 per month for up to 1,000 conversions. A 14-day free trial is available.
Free Trial Yes 
Free Version No 

Pricing Details

$250 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Further Forward Innovation

Founded

2022

Country

United Kingdom

Website

convultra.com

Vendor Details

Company Name

Odyssey

Founded

2016

Country

Netherlands

Website

odysseyattribution.co

Product Features

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Alternatives

Alternatives

ROIVENUE Reviews

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