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Average Ratings 0 Ratings

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features
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support

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Description

By leveraging real-time insights and swift adaptability, we offer tailored marketing solutions for consumer packaged goods (CPG) that unravel shopper behavior and enhance consumer connections, all on an unmatched scale. It is essential to pinpoint your target audience and the optimal channels for conveying your message effectively. Understanding your audience is crucial before crafting your communication strategy. Utilize our bespoke or syndicated segments to better engage with your shoppers. Gain valuable insights through thorough analysis of shopper data to deepen your understanding of different demographics. This is where our team of data experts shines. Our analytical tools deliver remarkably accurate insights derived from extensive consumer data, ensuring that your messages are highly personalized. Create customized communications that convert casual shoppers into loyal buyers and enthusiastic brand advocates. Whether your goal is to enter a new market or strengthen loyalty among existing customers, we are committed to helping you deliver relevant and compelling messages that resonate deeply. In the ever-evolving landscape of consumer preferences, adaptability in your marketing strategy is key to sustained success.

Description

Illuminate the key moments and channels that can effectively engage the right audience. Powered by the exceptional insights from our acclaimed Valassis Consumer Graph™, you will uncover new lucrative markets, target demographics, and innovative strategies to connect with consumers. Identify fresh audiences and understand their underlying motivations. Valassis Illumis highlights impactful moments and optimal media for broadening your reach, captivating consumers, and achieving the best outcomes. As a comprehensive marketing platform, Valassis Illumis fine-tunes results and continuously evolves to enhance consumer discovery and foster growth for marketers. This innovative, multi-patented platform was meticulously crafted by Valassis to provide marketing services that yield significant results and boost commerce. Recognizing the ideal consumers to engage allows you to create more precise and relevant campaigns. Our unique coupon insights not only identify individuals who are inclined to save but also reveal which offers are most effective in eliciting a response, ensuring your marketing efforts are as impactful as possible. By leveraging these insights, you can significantly improve your campaign strategies and drive engagement on a larger scale.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

No images available

Screenshots View All

Integrations

AdQuick Yes 
Cadent Yes 
Databricks Yes 
LiveRamp Yes 
The Trade Desk Yes 

Integrations

AdQuick No 
Cadent No 
Databricks No 
LiveRamp No 
The Trade Desk No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Catalina

Founded

1983

Country

United States

Website

www.catalina.com

Vendor Details

Company Name

Valassis

Founded

1970

Country

United States

Website

valassis.com/our-technology/illumistm-driving-marketing-results-accelerating-commerce-valassis/

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

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