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Description
Affinity Solutions provides a platform for analyzing consumer purchase data to offer insights that help brands, media companies, retailers, banks, and financial institutions gain a comprehensive understanding of real consumer spending habits. This is accomplished by examining over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions and over $4 trillion in spending. Their advanced AI engine, known as Comet, processes raw transaction information, ensuring accuracy by filtering and normalizing data, while integrating various sources to create a cohesive view of consumers. Additionally, it prioritizes privacy through anonymization, enhances datasets with demographic and lifestyle information, categorizes purchases based on brand, channel, and location, and facilitates real-time activation and measurement of insights. The platform features several modules, including Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, empowering marketers to pinpoint market opportunities, construct prospect and buyer audiences, and connect media impressions to tangible purchase results. This comprehensive approach not only streamlines consumer understanding but also maximizes the effectiveness of marketing strategies.
Description
Nomad offers versatile marketing analytics solutions tailored for marketers, brands, retailers, and delivery services. It is designed to seamlessly integrate with any dataset across various marketing channels. Users can take advantage of our advanced visualization engine or utilize the Nomad API for deeper insights. Additionally, our platform provides existing API integrations with leading eCommerce and marketing tools, along with a straightforward "File Uploader" that requires no technical expertise. This allows for effortless analysis and comprehension of how various marketing channels and strategies influence your business performance. Gain valuable insights at multiple levels, including channel effectiveness, messaging strategies, and audience targeting. Furthermore, all analytics are linked anonymously to actual transaction data, prioritizing data security and consumer confidentiality. By leveraging these tools, businesses can enhance their marketing strategies while maintaining a strong commitment to privacy.
API Access
Has API
No
API Access
Has API
No
Integrations
Accenture Cloud Retail Execution
Yes
Acxiom InfoBase
Yes
Cadent
Yes
Claritas
Yes
Experian Connect
Yes
KPMG Risk Hub
Yes
NCM Conservative
Yes
Olla
No
Pricing Navigator
Yes
Snowflake
Yes
Integrations
Accenture Cloud Retail Execution
No
Acxiom InfoBase
No
Cadent
No
Claritas
No
Experian Connect
No
KPMG Risk Hub
No
NCM Conservative
No
Olla
Yes
Pricing Navigator
No
Snowflake
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Affinity Solutions
Founded
2005
Country
United States
Website
www.affinity.solutions/
Vendor Details
Company Name
Safe-Reach
Founded
2018
Country
United States
Website
safe-reach.com/nomad/
Product Features
Product Features
Cannabis
Administrative / HR Management
No
Business Management
No
CRM
No
Compliance Tracking
No
Cultivation Management
No
Delivery Management
No
Dispensary Management
No
Distribution
No
ERP
No
For Hemp & CBD
No
Inventory Management / Control
No
Lab Testing
No
Manufacturing
No
Payment Processing
No
Point of Sale (POS)
No
Reporting / Analytics
No
Retail Management
No
Sales Tracking
No
Seed to Sale
No
Supplier Management
No
Supply Chain Management
No
Toll Processing
No
Traceability
No
eCommerce / Online Ordering
No
