Best Free Trade Promotion Management Software of 2026

PromoQuery is a robust trade promotion management tool designed specifically for companies in the consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) sectors. It enables teams in sales, trade marketing, finance, and financial planning and analysis (FP&A) to efficiently plan and execute promotions tailored by customer, product, and time frame; oversee budgets and approval processes; monitor trade spending, accruals, and retailer deductions; analyze the differences between projected and actual sales volumes; and assess retailer-specific gross-to-net profitability alongside performance metrics. Users can easily upload promotional data via Excel, manually input deductions, verify claims against previously approved promotions, and handle reconciliation workflows seamlessly. Notably, the main software is offered without any licensing fees or charges based on the number of users. Additional features enhance its functionality, including optical character recognition (OCR), automated matching and validation processes, along with various integration options. This comprehensive approach allows teams to streamline their promotional strategies and improve overall efficiency.