iMotions Description
The world's most popular tool for human behavior research. The iMotions software can be used for all types of lab research. iMotions can be used to perform any type of lab research, including behavioral science, usability testing, observation, and studying human factors. Complete stimuli presentation (images/videos, websites, apps, games, mobile/apps, VR). All types of sensors can be integrated and synchronized (eye tracking, Facial Expression Analysis. Electrophormal activity aka GSR. EEG, ECG. EMG. Access API to import/export data from other sources. Built-in survey tool to add questions to the data set. Live and post markers are available for behavioral coding and annotations. To visualize data, complete study editing and analysis with embedded R-scripting. Replay and recordings of scene and respondent. You can create a study design with a point-and-click.
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CoolTool
Explore and confirm the perceptions, thoughts, and feelings of consumers that operate beyond their conscious awareness on both desktop and mobile platforms. Utilizing online webcam eye tracking enables the identification of focal points of consumer attention. Additionally, online emotion assessment captures the emotional reactions of consumers as they engage with digital products. Implicit online testing reveals the underlying attitudes and beliefs that may not be readily accessible to conscious thought. Our innovative product, UXReality, serves as a comprehensive alternative to traditional usability labs by providing a virtual research experience. This tool facilitates UX research for both desktop and mobile devices remotely. Users can benefit from high-quality session recordings, providing an unprecedented view into the user's perspective. The solution integrates AI-driven webcam eye tracking, emotion analytics, and feedback surveys, ensuring a thorough understanding of user experience. This approach not only enhances the research quality but also streamlines the usability testing process significantly.
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Transform outdated ad testing methods by harnessing genuine engagement in real-world scenarios. We capture attention and emotions instantly, adapting to the rapid pace of online interactions. Our offerings include comprehensive science, innovative tools, and a robust platform designed to swiftly establish, assess, and react to human behaviors efficiently and affordably. By delving deep into both the subconscious and conscious aspects that drive behavior, we enhance our ability to predict, make informed decisions, and foster meaningful interactions. Our dedicated team, composed of experts in science, technology, and design, is driven by a passion for empowering everyday devices to observe and analyze how individuals navigate their lives. Utilizing a consent-based platform, we ensure that these devices can securely gather insights on the emotional, memory, and cognitive factors influencing human behavior during digital interactions. Over the course of seven years, we've amassed 2.5 billion data points across 89 countries and collaborated with 40 businesses, leading to the development of a unique solution that continuously monitors and interprets the impact of our digital experiences on human behavior, ultimately refining our understanding and approach. This continuous refinement positions us to better address the evolving needs and responses of individuals in a digital landscape.
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Pricing
Pricing Starts At:
$2,900 per year
Company Details
Company:
iMotions
Headquarters:
Denmark
Website:
imotions.com/platform/
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Live Training (Online)
Webinars
In Person
Customer Support
Business Hours
Online Support
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